Julie Bornstein’s career has taken her through Starbucks, Nordstrom, Urban Outfitters, Sephora and Stitch Fix, where she is wrapping up a two-and-half-year run as chief operating officer.That last stop — at the still rapidly growing Stitch Fix — has Bornstein thinking of the virtue of the small (although Stitch Fix isn’t that small anymore, with sales of $730 million).Offering up something akin to an exit interview, Bornstein detailed “10 Lessons from Big to Small,” detailing what she learned after transitioning away from the mega.
There is a whole new nomenclature and tool suite — from Slack to cloud-based applications, there are new and easier ways to plug in.
“Applied” data science is different from data analysis — start with data instead of using data to analyze a business; build algorithms to answer questions.
Engineering is different from IT — engineers build new product, while the information technology team handles infrastructure.
Build in-house the things that are key to your differentiation — if it’s going to define you, make it yourself.
Legacy systems and organizations are a threat to your survival — find technologies that can work around your legacy systems rather than building into them.
Anything is possible with three key ingredients — the right strategy, the ability to innovate and the right people.
Staying fast and nimble is hard, even for a young company.
Amazon is an existential threat to brands and consumers, but there is hope — there are plenty of areas the web giant hasn’t taken over, opening up opportunities.
Half the population doesn’t like to shop — many people are actually overwhelmed and looking for help.
Omnichannel may be a red herring — omnichannel initiatives often emphasize ways to bring together the clicks and bricks and make those channels more alike when they’re different.
On that last point, Bornstein noted: “While obviously things like pricing you don’t want to have different between channels, really the beauty of those different channels is they bring really different experiences, and customers go to those channels for different reasons. There’s been a little bit of an overfocus in the industry on trying to make everything the same as opposed to thinking about when you’re using your phone, when you’re using the site, when you’re in the store, what are the best possible experiences in those moments and how do you continue to innovate and make those experiences even better.”Apparently, going from big to small can sharpen one’s focus, at least for Bornstein.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)