Julie Bornstein’s career has taken her through Starbucks, Nordstrom, Urban Outfitters, Sephora and Stitch Fix, where she is wrapping up a two-and-half-year run as chief operating officer.That last stop — at the still rapidly growing Stitch Fix — has Bornstein thinking of the virtue of the small (although Stitch Fix isn’t that small anymore, with sales of $730 million).Offering up something akin to an exit interview, Bornstein detailed “10 Lessons from Big to Small,” detailing what she learned after transitioning away from the mega.There is a whole new nomenclature and tool suite — from Slack to cloud-based applications, there are new and easier ways to plug in.“Applied” data science is different from data analysis — start with data instead of using data to analyze a business; build algorithms to answer questions.Engineering is different from IT — engineers build new product, while the information technology team handles infrastructure.Build in-house the things that are key to your differentiation — if it’s going to define you, make it yourself.Legacy systems and organizations are a threat to your survival — find technologies that can work around your legacy systems rather than building into them.Anything is possible with three key ingredients — the right strategy, the ability to innovate and the right people.Staying fast and nimble is hard, even for a young company.Amazon is an existential threat to brands and consumers, but there is hope — there are plenty of areas the web giant hasn’t taken over, opening up opportunities.Half the population doesn’t like to shop — many people are actually overwhelmed and looking for help.Omnichannel may be a red herring — omnichannel initiatives often emphasize ways to bring together the clicks and bricks and make those channels more alike when they’re different.On that last point, Bornstein noted: “While obviously things like pricing you don’t want to have different between channels, really the beauty of those different channels is they bring really different experiences, and customers go to those channels for different reasons. There’s been a little bit of an overfocus in the industry on trying to make everything the same as opposed to thinking about when you’re using your phone, when you’re using the site, when you’re in the store, what are the best possible experiences in those moments and how do you continue to innovate and make those experiences even better.”Apparently, going from big to small can sharpen one’s focus, at least for Bornstein.
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)