By  on April 16, 2018

On Monday, Shopin, a start-up that creates universal shopper profiles based on blockchain technology, got a boost, thanks to a new partnership with retail adviser Marvin Traub Associates.

“When the world of retail looks for innovation, they turn to Traub and its legacy of success in assisting retailers achieve growth objectives,” said Eran Eyal, Shopin’s chief executive officer. Eyal is looking to Traub to help spread the word about its main premise — to create decentralized shopping profiles that are controlled by users, without being warehoused in a single repository or controlled by any single company.

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