By  on January 8, 2010

Microsoft hopes to interest retailers in its software and services by promoting its Star Style retail concept next week at the National Retail Federation trade show and conference in New York. Introduced in Italy in September, Star Style is the new name for any customized Microsoft projects in the areas of digital marketing and e-commerce.

Microsoft’s retail group now focuses on digital marketing and e-commerce, business insight and store systems such as point of sale, said Paula Paravecchio, the software giant’s market development director for Europe, the Middle East and Africa.

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