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Post-purchase solution provider Narvar has opened an office in London which is its third location and part of a global growth plan, the company said today. The firm has an office in Bangalore, India and is headquartered in San Francisco.

“Following the acquisition of India-based GoPigeon in August, Narvar is heavily investing in growing its team and platform capabilities internationally,” the company said in a statement, adding that the brand it currently serves include Amway, Anastasia Beverly Hills, Levi’s, Moda Operandi and Puma, among others. Narvar describes post-purchasing as the moment after a shopper hits the “buy” button. The company said it is a “critical moment between purchase and fulfillment.”

Currently, Narvar facilitates over 30 million post-purchase experiences per year to consumers who are outside of North America.

Amit Sharma, founder and chief executive officer of Narvar, said the world “is more interconnected today than ever before. And consumer expectations are changing at a rapid pace regardless of where they live.”

“Narvar recognizes that European consumers desire the same level of communication and care that we’ve seen become table stakes for shoppers worldwide,” he added. “This is why we are on a mission to deliver the product innovation needed to create consistent, seamless, emotionally engaging post-purchase experiences helping drive greater customer loyalty for European brands and retailers.”

With its location in London, Narvar said it is “well-positioned to readily meet increasing demand for post-purchase solutions in Europe’s 602 billion euro e-commerce market.” The firm noted that among European online consumers, “speed of delivery and risk of damaged goods are the greatest complaints.” Sharma said this is why solutions such as Narvar’s are needed: to create a more seamless, post-purchase consumer experience.

“Through effortless order tracking, proactive communications and seamless returns, Narvar will help European retailers provide the experiences consumers crave in the critical moment of truth between purchase and fulfillment,” the company said.

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