Nike, best known for athletic shoes and gear, has secured a patent for performance denim.
NEW YORK — Denim and athleticwear may seem an unlikely fit, but Nike could be the brand to change that.
Earlier this week, the activewear giant secured a utility patent for “architecturally reinforced denim” that essentially describes a jeans-jogging pant hybrid, meaning “ath-denim” could be coming to a Nike store near you.
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