It’s 8 a.m. in New York City and a spandex-clad SoulCycle instructor is doing body rolls on her spin bike. Her pedaling doesn’t miss a beat to the Whitney Houston remix booming from the speakers.Despite the cacophony of noise and distractions — there’s a different dance-spin-hybrid-thing every 20 seconds — Stephan Schambach, founder and chief executive officer of NewStore, remains composed and appears unperturbed by the varying levels of intensity demanded from the highly enthusiastic fitness instructor.[caption id="attachment_11044625" align="aligncenter" width="380"] Stephan Schambach[/caption]This cucumber-calm sensibility is consistent with Schambach’s approach to his daily rigors, which currently encapsulate broadening NewStore’s footprint in a highly organic, intuitive nature. This isn’t his first foray into delivering new solutions to near-devastated retailers. Having started Demandware — before selling it to Salesforce for $2.8 billion in 2016 — Schambach is one of the founding fathers of e-commerce as it's known today.
"Like with many industries, there are several aspects of our business and product that have to come together in the commerce world in order to produce a global solution. Silicon Valley, New York City and Boston have distinct benefits for start-up companies when it comes to venture capital," said Schambach. "Having a company headquartered in the U.S. is an advantage even in international markets, and I’ve leveraged that for years. We are currently selling only into the U.S. market, and when we are ready for expansion into brands selling overseas, our Berlin location will be an ideal beachhead for expansion into the European market."
From deciphering the best way to endure a grueling set of hills during spin class to approaching the complexities current to many retailers and brands, Schambach comes at these challenges as an investigator for the solutions, not a deal maker or fix-all.
"NewStore's growth will be driven by the digitization of retail. Gone are the days of shopping on your desktop computer and waiting patiently for the mailman to deliver a package. Today’s modern shopper spends more time on their mobile device than any other activity. Eighty percent of time spent on smartphones is spent in apps, and studies show that nearly half of the people who shop on mobile prefer using apps over the mobile browser," Schambach said.
For its next men’s wear collection, @roberto_cavalli will show as a special guest at #PittiUomo, running from June 12-15. The brand, which has Florence in its roots, will relaunch its men’s wear collection, which will be presented separately from women’s wear for the first time since Paul Surridge was appointed creative director in May. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.