By  on March 24, 2008

Japanese manufacturers hear their clients loud and clear.

When it came to their cell phones, Japanese consumers used to be all about the technology. Now they want good looks, as well. “There are so many things in a cell phone,” says graphic and interior designer Kashiwa Sato, who designs phones for DoCoMo, Japan’s leading cell phone operator, and oversees the creative direction of fashion company Uniqlo. “I think people want new design.”

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