Pinterest head of market development Vikram Bhaskaran.
Pinterest’s investment into visual search is a good clue on where the company’s executive team thinks the Internet is headed.“We believe that the camera is basically the next keyboard,” said Vikram Bhaskaran, head of market development at Pinterest, during last week’s WWD Digital Forum Los Angeles. “We’re making big bets in visual search.”Those moves are largely powered by the thought that physical retail has always been good at not only serving as a place to discover brands or product, but where the actual act of transacting occurs. On the web, Bhaskaran said, those two actions — discovery and purchase — have usually been separate, disjointed experiences. Pinterest wants to reunify the two via its platform.The company is, after all, sitting on a gold mine when it comes to a bank of visuals reflecting the preferences of its users. That information could prove helpful to retailers and other brands looking to more effectively reach consumers.“We think that the next evolution of the web is really about this notion that the self is greater than the selfie,” Bhaskaran said.Tied to that thought, and the relevance for companies in that evolution, is that delivery of services must make sense for the individual as opposed to what’s trending or what’s taken hold among a group of friends, Bhaskaran added.The executive called it hyperpersonalization and Pinterest, to that end, released a bevy of features last week aimed at aiding consumers in not only finding inspiration, but also taking action and making actual purchases.Among those new tools is Shop the Look, which lets users click on small dots in an image that they may be browsing to purchase the bag or the jacket in the picture. The feature is powered by ShopStyle. There’s also Lens the Look, which allows users to take pictures of a piece of clothing from their closet. From there, Pinterest will cull up images of other pieces that would pair well with that object. Pincodes, which were recently launched, use QR codes that, once scanned, queue up special content from retailers or other brands.“What’s interesting today is we’re sort of in the dark days of personalization,” Bhaskaran said, referencing the vast amount of space there is to innovate.He pointed to the two companies often cited the most in such conversations — Spotify and Netflix — when it comes to good examples of companies offering a hyperpersonalized experience that constantly changes as a user’s tastes change.Pinterest’s ambitious plan, Bhaskaran said, is to build a horizontal personalization service that would allow for the micro-targeting of individuals based on very granular interests, noting, “What we’re sitting on is probably the largest database of taste on the Web that we’ve ever seen."
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)