Add buying business software to the list of things that could be reinvented through the connecting virtues of online communities.Looking to make the connection is Reachify, which acts something like a LinkedIn for fashion executives looking to navigate the $620 billion enterprise software market and is being used by brands such as J. Crew and Vineyard Vines.The platform helps connect companies with software providers for everything from accounting and sourcing to radio-frequency identification and beacon technology.Cindy Lincks, former vice president of e-commerce at Brooks Brothers, founded the company in May 2015 and quietly started rolling out the service in July, opening up what has always been an opaque process.“When you bring in transparency, you answer questions more efficiently, you begin to get a user-generated social community together,” Lincks said.Retailers might be used to playing their cards close to the vest, but there are benefits to sharing.“The majority of people understand that if you give a little, you get a lot,” she said.Reachify, which is backed by retail technology venture capital fund Beanstalk Ventures, provides a platform that’s free to retailers and can help them find software to solve specific problems that is compatible with a company’s existing systems.“We’re in an age now where technology is a critical foundation layer for retailers and for businesses in general,” said Ken Seiff, managing partner of Beanstalk and founder of Bluefly.He said there are thousands of software companies serving hundreds of different needs in retail, with neither side knowing quite where to turn.“There’s no one-stop shop for saying, ‘Here’s my problem, here’s the software I already use and here’s the business I’m in and the type of company I’m on, so tell me what’s the best software solution,'” he said, articulating the problem Reachify’s looking to solve.And the software companies don’t know how to reach the right retailers. “The vendors themselves have resorted to spamming retailers,” Seiff said.Reachify has what’s known as a “freemium” business model. It’s always free for retailers, but software vendors can pay to get access to additional features.“For retailers, we’re creating all kinds of automated tools to help them evaluate technology and prepare presentations for internal meetings and then for vendors, we’re working hard to provide the tools that help them reach the right retailers without creating this spam-like atmosphere,” Seiff said.And everybody could use a little less spam in their e-mails.
Exclusive: @isabelmarant and @lorealmakeup have teamed up to create a capsule makeup collection. "She is rather natural in the day but doesn't have time to go back home before going out [in the evening] and redo her entire beauty look," said Marant on the 5 products included in the collection, which will launching in September. Read @jenniferbethweil's interview with the designer on WWD.com. #wwdnews #wwdbeauty
After 17 years, Tomas Maier is leaving @bottegaveneta. “I am deeply grateful to him and I personally thank him for the work he accomplished, and for the exceptional success he helped to achieve,” said François-Henri Pinault, head of parent company @kering_official. Head to WWD.com for more on his departure. #wwdnews #wwdfashion (📷: Davide Maestri)
@shaymitchell is no stranger to teaming up with beauty brands, but she’s made her latest partnership official: She’s signed with @buxomcosmetics as global creative brand ambassador, WWD learned exclusively. Mitchell and Buxom will collaborate on campaign development, social media strategy and content and new product and shade development. Read more on WWD.com. #wwdbeauty (📷: @clint_spaulding)
Today we’re at the WWD Retail 20/20 Forum where industry leaders will be talking about the future of shopping for fashion, footwear and beauty. Tune in on Instagram Live at 9 am and 3:30 pm to hear from two of our speakers –– @therealreal’s Rati Levesque and @bandier’s Stephen Ippolito. #wwdsummits (📷: @elizaflorendo)
Seen last night at @coach’s launch party for “Life Coach,” an interactive pop-up in Soho: @joansmalls. Open now, visitors of the pop-up can engage in themes of “creativity and self-expression,” through tarot, carnival games, live performances and art. See the rest of the party pics on WWD.com. #wwdeye (📷: @vnina)
“We figure there’s enough cynicism to go around the world right now let’s go out there and be ourselves, let’s be enthusiastic, let’s have positive energy, which is something I think a lot of people really want and need right now,” said musician @joshgroban ahead of hosting the Tony Awards with @sarabareilles. Read @leighn’s interview with Groban on how he picked his look for the night, his next record and more on WWD.com. #wwdeye #tonyawards (📷: @vnina)
“Rock as an attitude and not a uniform. Street as a style and not just clothing. Sportswear as the new normality,” @paul_surridge said of his first @roberto_cavalli men’s wear collection, previewed here. The British designer joined the brand as the creative director in May 2017, and is gearing up to unveil his debut for the label with a runway show at the Florence Charterhouse on June 13 at #PittiUomo. Head to WWD.com to read more about his collection and see more sneak peek photos. #wwdfashion (📷: @simonelezzi)