Snipi Inc. has closed on a $2.52 million Series A round of financing led by Innovation Ventures.
The company does business as Sidecar, considered the first-ever 100 percent automated online marketing platform for e-commerce firms.
Also participating in the round are ARC Angel Fund, GSI Commerce founder Michael Rubin, and institutional investors NextStage Capital and Gabriel Investments. Rubin in September launched Kynetic, which includes under its umbrella Rue La La. Rue La La is 30 percent owned by eBay Inc.
Sidecar founder and chief executive officer Andre Golsorkhi said that the firm launched its product in March 2010. Prior to the latest financing round, the company was funded by friends and family and other seed investors.
The Sidecar platform automates four components of online marketing: paid search, comparison shopping, on-site personalization and personalized e-mail.
Golsorkhi said the proceeds will be used to hire staff, for new customer acquisition and for technological improvements to the platform.
So far there are 25 retailers on board, including Rocawear, Linens-N-Things, National Jean Co. and Denim Habit. The annual volume of the firms range from those doing $1 million online to those doing $500 million, according to Golsorkhi.
David Freschman, managing principal of Innovation Ventures and co-founder of FashInvest with venture partner Karen Griffith Gryga, said, “We believe Sidecar’s business and technology proposition for midmarket online retailers is unmatched in the marketplace.”
FashInvest is the community-based firm that connects financial, fashion and technology professionals through networking events and conferences.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia