By  on February 9, 2018

Snap Inc.’s comeback story continues this week: After impressing investors and analysts on its latest earnings call with a jump in user growth and revenue, the company aims to keep the Snapchat momentum going with new efforts for upcoming fashion weeks, including the New York shows.

After calculated course corrections, like Snapchat’s much-publicized redesign, its community has rewarded the company with $285.7 million in revenue and a spike in user growth in the fourth quarter. Snap added 8.9 million daily active users, “the highest number of quarterly net adds since the third quarter of 2016,” founder and chief executive officer Evan Spiegel said on an earnings call this week. 

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