Stella McCartney's fall advertising campaign filmed at a Scottish landfill is a statement about waste and consumption and highlights the designer's commitment to the environment. It should come as no surprise, then, that McCartney is one of the first designers to embrace consignment. While most luxury brands have ignored the sector, McCartney is entering into a strategic relationship with online luxury resale site The Real Real.More than half of McCartney's women’s collection is made from sustainable materials, and the brand is vegetarian. McCartney last year produced its first environmental profit and loss account, which placed a monetary value on the impact of its sourcing.
The Real Real founder and chief executive officer Julie Wainwright, said more than 80 billion pieces of clothing are produced worldwide each year, with 75 percent ending up in landfills. "We're using up the planet’s resources at a rate that's truly unsustainable," she said.
"Stella McCartney has made a firm commitment to taking responsibility for the resources it uses and the impact it has on the environment," Wainwright added. "The brand is embracing a new business model that will transform how clothes are produced, sold, shared, repaired and reused. Some of the most important actions that companies can take to reduce environmental impact is to design products that are built to last and promote the extended use of those items."
Breaking: @cushnieetochs’ co-founders @carlycushnie and @ochsmichelle are parting ways. After a 10-year run, Ochs is leaving the brand. Get the full story on WWD.com – link in bio. #wwdnews #wwdfashion
@maybelline’s Kanako Takase had snow bunnies in mind when creating the beauty look for @philipppleininternational. Playing off of the bedazzled snowboards in the collection, Takase mixed two highlighters together for a luminous sheen. #wwdbeauty #nyfw (📷: @jilliansollazzo)
“There’s a huge gap between the old way of doing things and today. It takes the youth to help evolve that. You have to count on the kids today to help lead you into the future. A lot of these retailers are stuck in the past. Communication is the biggest thing,” said @ronniefieg of @kith on the youth’s role in retail. On Monday night, Jeff Staple moderated a keynote session with Fieg and @syresmith at Assembly - a series of workshops, talks and keynotes addressing topics or issues in the apparel industry. Head to WWD.com to read more advice from Fieg and what Smith thinks of his dad @willsmith’s Instagram account and sustainability (📷: @weston.wells)
@joansmalls closed the @michaelkors fall 2018 show in black sequined pants and a varsity T printed with 19 on the front and 81 on the back. 1981 – the year Kors went into business. #wwdfashion #nfyw (📷: @giovanni_giannoni_photo)
“You think your life is going to be a certain way, and nothing you thought would happen ends up happening. Never in my wildest dreams did I think I’d be designing clothes and working with Mickey Drexler, and building something I’m deeply proud of,” said Jenna Lyons. Nine months after leaving @jcrew, Lyons is exploring the meaning of happiness. Read the interview, where Lyons talks about reinvention and more on WWD.com – link in bio. #wwdfashion (📷: Farrell) #jennalyons #jcrew