AOL® Search, America Online’s search destination, revealed the year’s top searches based on the people and topics that received the highest volume of online queries between Jan. 1 and Nov. 30, 2004.
LOUIS VUITTON Percentage of searches based on fashion brands:18.3 Artistic director Marc Jacobs has had some big hits at the $3 billion ready-to-wear, accessories and jewelry firm. His bags and baubles elicit a certain type of desire from women who mouth the words “must-have” when they see them. The company introduced a complete fine jewelry line this year. Jacobs’ first item, a bracelet and charms that include a diamond-studded airplane, took off like a rocket when he unveiled it three years ago.
COACH Percentage of searches based on fashion brands:9.7 Over the past decade, the brand has been reinvented under chairman and chief executive officer Lew Frankfort and president and executive creative director Reed Krakoff. Sales in 2004 will hit the billion-dollar mark. Krakoff has imbued the label with a strong identity that also borrows from the latest trends. For example, its bronze metallic Vintage Signature collection taps the craze for shiny leather. Madison includes handbags, accessories, hats, scarves, gloves, shoes and outerwear in satin with details such as rhinestone buckles.
UGG Percentage of searches based on fashion brands:9.1 Those searches for retailers of Ugg merchandise added up. Prompted by young style setters such as Lindsay Lohan and Paris Hilton, the Australian brand has seen more than its fair share of action. They were sold out in many places last year. The boots appeal to a diverse crowd. Neiman Marcus featured them in its Christmas Book this year.
GUCCI Percentage of searches based on fashion brands: 5.3 After creative director Tom Ford — along with ceo Domenico De Sole — exited the multibrand luxury group they helped build last April, Gucci filled Ford’s big loafers with a cast of designers who were promoted from the supporting ranks. Stefano Pilati took over at Yves Saint Laurent, Alessandra Facchinetti now handles Gucci women’s wear, John Ray designs Gucci men’s and Frida Giannini does Gucci accessories. Taking De Sole’s slot was former Unilever executive Robert Polet.
DOONEY & BOURKE Percentage of searches based on fashion brands: 5.2 The venerable Dooney & Bourke brand got some unwanted publicity when it was sued by LVMH Moët Hennessy Louis Vuitton for trademark infringement. A temporary injunction was denied. Nonetheless, Dooney & Bourke scored last year with its “It” bag. The company has featured Mischa Barton and Lindsay Lohan in ad campaigns.
PRADA Percentage of searches based on fashion brands:5.1 Prada’s pretax profits in 2003 dropped 43.4 percent to 16.1 million euros, or $18.2 million, according to the company’s annual report, released in March. For the first four months of the year, the firm cited an uptick in sales, including a 25 percent growth in the U.S. Prada had 80 percent growth in China and 50 percent expansion in Singapore, places it is aggressively targeting.
POLO Percentage of searches based on fashion brands:4.2 Polo Ralph Lauren Corp.’s net income jumped 48.9 percent in the second quarter ended Oct. 2 to $80.4 million. The company said results were boosted by the inclusion of the Lauren by Ralph Lauren women’s line and the successful integration of RL Childrenswear, a former licensee, into the wholesale business. Ralph Lauren also is investing in stores such as its Milan flagship, which represents the company’s first foray into Italy.
BABY PHAT Percentage of searches based on fashion brands:3.7 Russell Simmons, founder of Phat Fashions, has never been shy about pairing up with companies less edgy than his own. He sold his company to Kellwood Co. to take advantage of Kellwood’s sourcing and production with the goal of taking his business to the next level. Simmons, with his wife, Kimora Lee, also has teamed up with century-old diamond giant M. Fabrikant & Sons to form the Simmons Jewelry Co., which is expected to bring in $20 million in sales by the end of 2005.
STEVE MADDEN Percentage of searches based on fashion brands:3.5 Steve Madden reported a 48 percent drop in net income during the third quarter compared with the year-ago period. The disappointing results were blamed on basic boots and casual brown looks, which have been weak performers for shoe stores. The company noted that sales of boots for back-to-school were sluggish.
JUICY COUTURE Percentage of searches based on fashion brands:3.4 Juicy Couture contributed to solid gains in Liz Claiborne Inc.’s third quarter. Claiborne ceo Paul Charron cited the brand when announcing that the company beat its projections. Net income for the quarter jumped 14 percent to $111.6 million from year-ago earnings of $97.9 million, and sales increased 11.3 percent to $1.31 billion from $1.17 billion a year ago. Juicy, along with Enyce, Lucky Brand and Mexx stores, are among the company’s fast-growing businesses.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty