What’s next? What’s new? What technology trends are taking shape in your world that others may not yet have keyed in on? When WWD put this open-ended question to six senior technology executives, their responses were, well, all over the...
What’s next? What’s new? What technology trends are taking shape in your world that others may not yet have keyed in on? When WWD put this open-ended question to six senior technology executives, their responses were, well, all over the place — from radio frequency identification (RFID) to customer relationship management.
Ron Ehlers, senior vice president and chief information officer, Pacific Sunwear of California: “We are at the very beginning stages of developing an online store for our d.e.m.o business, which is our hip-hop concept. We view our online business to be as much of a marketing vehicle as it is another channel of distribution, and that is important to our growth. The question is what do we need to do with existing systems to support that business, and what do we need to do to our hardware to support the growth we have planned, as far as capacity?” Technologies to watch: Secure wireless communications.
Peter Burrows, svp, cio, Reebok International: “The pendulum is swinging back to centralization of infrastructure and that requires your infrastructure to be much more robust. It can never go down. In a distributed [computing] world, you had none of your eggs in the same basket from an infrastructure standpoint. Now, you’ve got all your eggs going back into one basket. Every day we live with threats — people are going to hack us, steal things, break things. There is always the threat that something is going to attack your infrastructure. It is becoming a much more complex place for the person running systems for the company.” Technologies to watch: High-speed connectivity to stores; customer relationship management; computing on demand; point of sale.
Phillip Maxwell, svp, cio, Neiman Marcus Group: “A challenge is pinpointing the solution that really solves a problem and that requires a lot of analysis of the supposed ‘solutions’ that are out there. To be a good cio is to align yourself with the business, figure out what they need, come up with solutions and deliver against them. It’s more important [now] because people are watching their spending and more things are moving faster, so it’s even more critical to be in tune with where the business wants to go.” Technologies to watch: Customer data management/data mining tools; RFID.Paul McFarren, svp, cio, United Retail Group: “Collaboration — absolutely across the enterprise. This is where the next generation of efficiency will come from, breaking down the organizational barriers through integration technology. Clearly, business processes will have to change as well. Many executives on the business side can be territorial, though. It is hard to walk up to a gmm and say, ‘You know what? A lot of the functions in your world are having a dramatic effect across the hall. Perhaps we should look at the nature of the relationship between your organization and theirs.’ This is hard for people.” Technologies to watch: Integrated design tools; optimization software; customer relationship management.
Michael Stanek, chief financial officer, Northern Group Retail: “I think retail cfo’s are starting to understand technology better and both sides [financial and IT] are starting to understand value drivers. [However] I see projects crumble because IT does not want to take on a new project. My thought is: If you think it will add significant value to the bottom line, and you are the financial officer of the company, how can you accept that answer?” Technologies to watch: Assortment planning software; RFID; solutions to optimize store labor.
Jeffrey Orton, cio, vp, logistics, Wilsons The Leather Experts: “The extended enterprise. Collaborative processes, believe it or not, are the big deal. When you partner with another company, you open the kimono and figure out what each company’s strength is for a process and you figure out how to make that more effective. I really see that working. It just takes a lot of effort. It’s hard because you are dealing with people. We are a funny group, people.” Technologies to watch: Web services; assortment planning.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews