Matches Fashion's chief executive officer Ulric Jerome thinks waiting a day is too long. While many retailers would be envious of the British retailer's ability to deliver same-day, Jerome wants to push the bar further. Soon he wants the shoppers who browse the 420 brands on the Matches site to be able to get their hands on the goods within the hour."I think in the next 18 months in major cities, one-hour delivery will be the norm. This is what we're currently working on...and that will be launched soon," Ulric said.Unlike online juggernaut Amazon, which has been exploring the prospect of using drones to deliver packages, Jerome said the airborne devices are not essential to hit his target."The drone, while I completely understand and it's an amazing opportunity, it's certainly not going to happen tomorrow in more of a mainstream way so it's not necessarily going to touch the mass," he said, citing tricky airspace regulations.Still, he believes that "anything in terms of speed of delivery will happen. First about instant on-demand delivery and then drones will go after that."Since taking the reins at the company last year, Jerome has made it his mission to position the Matches e-commerce web site and its five London stores not as "everything for everyone" but rather "everything to someone."And that "someone" is a person Ulric and his team know well.Matches' average shopper is buying four times a year and has a lifetime value of close to 2,000 British pounds, or $2,250, Jerome said. Its top 10 percent of the most active customers have a 90 percent retention rate while overall it's about 65 percent. More than 48 percent of sales are done currently via mobile — though he's hoping to edge that up to 55 percent in the next two years — and 30 percent are done over smartphones rather than tablet devices.The world of e-commerce is saturated with data points retailers should be taking advantage of, particularly, as he pointed out that luxury consumers happen to be "the most connected customer in the world."One word to the wise Jerome has for online sellers? When looking at data, examine customer behavior over how each brand is selling."When you start with the customer, the opportunity to make mistakes gets lower," Jerome said. An average basket size that's up 15 percent this year suggests the strategy seems to be working.Matches is already producing highly stylized shoppable fashion films but its next frontier is 360-degree videos which customers can play and interact with, and beyond that, virtual reality."We are working to give the customer the best experience so that they can find the physicality they find in stores, digitally...We first start with 360 and then go into virtual reality."
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion