Matches Fashion's chief executive officer Ulric Jerome thinks waiting a day is too long. While many retailers would be envious of the British retailer's ability to deliver same-day, Jerome wants to push the bar further. Soon he wants the shoppers who browse the 420 brands on the Matches site to be able to get their hands on the goods within the hour."I think in the next 18 months in major cities, one-hour delivery will be the norm. This is what we're currently working on...and that will be launched soon," Ulric said.Unlike online juggernaut Amazon, which has been exploring the prospect of using drones to deliver packages, Jerome said the airborne devices are not essential to hit his target."The drone, while I completely understand and it's an amazing opportunity, it's certainly not going to happen tomorrow in more of a mainstream way so it's not necessarily going to touch the mass," he said, citing tricky airspace regulations.Still, he believes that "anything in terms of speed of delivery will happen. First about instant on-demand delivery and then drones will go after that."Since taking the reins at the company last year, Jerome has made it his mission to position the Matches e-commerce web site and its five London stores not as "everything for everyone" but rather "everything to someone."And that "someone" is a person Ulric and his team know well.Matches' average shopper is buying four times a year and has a lifetime value of close to 2,000 British pounds, or $2,250, Jerome said. Its top 10 percent of the most active customers have a 90 percent retention rate while overall it's about 65 percent. More than 48 percent of sales are done currently via mobile — though he's hoping to edge that up to 55 percent in the next two years — and 30 percent are done over smartphones rather than tablet devices.The world of e-commerce is saturated with data points retailers should be taking advantage of, particularly, as he pointed out that luxury consumers happen to be "the most connected customer in the world."One word to the wise Jerome has for online sellers? When looking at data, examine customer behavior over how each brand is selling."When you start with the customer, the opportunity to make mistakes gets lower," Jerome said. An average basket size that's up 15 percent this year suggests the strategy seems to be working.Matches is already producing highly stylized shoppable fashion films but its next frontier is 360-degree videos which customers can play and interact with, and beyond that, virtual reality."We are working to give the customer the best experience so that they can find the physicality they find in stores, digitally...We first start with 360 and then go into virtual reality."
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia