Retail's notable shift to “mobile-first thinking”exemplifies a requisite and long-awaited transition from digital literacy to digital fluencyinthe m-commercespace. Everlasting customer loyalty now rests upon a brand's ability to leverage real-time technology through mobile and strategic communication, in tandem with surpassing expectations for personalized, targeted marketing both online and in-store.With that in mind, Urban Airship, a mobile engagement platform that offers digital wallet solutions, partnered today with Apple Pay to streamline point of sale experiences for shoppers while increasing their participation in loyalty and rewards programs. “What we’re really doing is reducing the amount of friction that it takes for a consumer to join a loyalty program, said Danny Ackerman, the director of product management at Urban Airship.
By offeringbrandsloyalty and rewardprograms post-transaction at checkout, any customer with an iOS smartphone can forgo the banal, interminable step of providing contact and personal information to the retailer because iPhone user data is already stored within Apple Wallet’s software. Subscriptions to loyalty programs are activated by a one-touch feature, which in turn creates a new marketing channel for retailers. As a result, the conversation between the customer and retailer surrounding loyalty points, discounts and rewards begins straightaway.
Through push notifications that mechanically update loyalty rewards and offers to the customer through Apple Wallet, an additional app is not needed for timely communication. “Mobile wallets have the ability to transform the physical billfold to a fully digital utility, providing businesses an easy way to reach 100 percent of their customers on mobile – with or without an app,” according to Urban Airship.
Yesterday, the Parisian fashion house @azzaro_official cut the ribbon on a temeporary retrospective at the wing of the Musée des Arts Décoratifs in Paris. The exhibition, which shows the lasting influence of the brand’s founder Loris Azzaro, is titled “Azzaro, Fifty Sparkling Years” and presents 50 looks. In it’s ’70s heyday, fans of the brand included Jane Birkin, pictured here, Raquel Welch, Brigitte Bardot and more. See more photos on WWD.com #wwdfashion
@trinaturk and @macys Inc International Concepts line are linking up on a collection for summer — filled with accessories, swimwear and shoes. The collection will also include a Mr Turk men’s line, both of which are the designer’s first entry into a more accessibly priced area. “It’s very world-traveler, gypset-inspired,” said Turk. The Trina Turk x INC line will launch on May 15th. #wwdfashion
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge