There’s a lot of noise at SXSW. It’s a hotbed of activity for some of the biggest names in music, film, tech and fashion, with luminaries discussing everything from their latest projects to the best ways brands can use emerging technologies. But away from the gonzo parties and lavish activations, one tech provider sits in a modest exhibit, quietly addressing a key challenge for brick-and-mortar operators: How can a physical store compete with digital counterparts that offer features like artificial intelligence-driven stylists and product recommendations?
The answer could be found in the old saying, “If you can’t beat them, join them.”
@serenawilliams, in @versace and a @bulgariofficial necklace, with @alexisohanian attending the #royalwedding at St. George’s Chapel. See all of the celebrities in attendance on WWD.com. #wwdeye #wwdfashion
The wait is over: Meghan Markle picks @givenchyofficial’s Clare Waight Keller for her wedding dress. Markle entered St. George’s Chapel in a Givenchy Haute Couture gown paired with Queen Mary’s Diamond Bandeau Tiara, loaned to her by The Queen. Read more on WWD.com - Link in bio. #wwdnews #wwdfashion #royalwedding