By  on March 22, 2017
Amazon Echo

A new report, “Digital Assistants: Reordering Consumer Lives and Redefining Digital Marketing” released by Bing and iProspect, a digital marketing agency, discussed consumers’ readiness to incorporate technology while providing marketers' opportunities to build brand awareness and loyalty. Revealing that voice-activated, digital assistants such as iOS Siri and Amazon Alexa prove branding and marketing opportunities.

The report confirmed that digital assistants are used across devices — smartphones unsurprisingly reigning as the dominant vehicle. And though there’s plenty of room for continued adoption, Siri and its cohorts are in the process of immersion into individual’s daily activities. “Digital assistants are not just an upcoming trend — they have already become mainstream, used by more than 500 million people and growing,” the report said. The embrace of said technology spans generations and demographics, the report noted.

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