Walmart.com has relaunched after a 13-month overhaul that emphasizes large lifestyle images, reduced clutter and interactive technology.
It's the first major revamp since walmart.com returned to e-commerce in 2000 and comes in advance of holiday, a season during which walmart.com will have an estimated 100 million visits in November and December, including seven million per day in the peak around Thanksgiving, said Raul Vazquez, chief marketing officer of Brisbane, Calif.-based walmart.com.
The redesign is part of the retailer's goal of making its stores — even its virtual ones — visually sleeker and easier to shop. Instead of simply listing items, the new site focuses on bundling merchandise — showing a room's worth of decor, for example, or a head-to-toe outfit with corresponding jewelry and shoes. All components shown in the picture, down to the earrings or a throw pillow, are listed below the image, allowing for quick purchasing.
The approach should benefit apparel, which is experiencing triple-digit gains and is one of the fastest-growing online categories, Vazquez said.
"We want to be a trend tester for Wal-Mart, as we did trying cashmere sweaters two years ago.…Stores require a larger investment to try new things, so we're the perfect place to test.''
Carter Cast, walmart.com's chief executive officer, said in evaluating the redesign executives will be scrutinizing the "attach rate" to see how often a customer buys coordinating products and increases the total number of items purchased.
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