NEW YORK — Women’s Wear Daily’s Web site has been given an upgrade.
WWD.com now features an improved appearance and is easier to use, following its first major redesign in two years.
“What we’ve done is enhanced the site to make it easier to use and more attractive,” said Dorian Benkoil, general manager of Fairchild Internet. “A lot of that is visible, and a lot is not.”
Visitors to the site will notice greater use of color and images. New blurbs on the home page allow readers to preview an article before clicking on it. Also, a navigation bar has been added along the top of the page that allows users to go directly to 10 sections, including fashion, retail, accessories and textiles.
The new WWD.com will also include Web-only content, beginning with a “People” section that will track executive moves across a range of industries. Future Web-only offerings are expected to include event listings and Q&As with industry figures.
The site will also feature breaking news.
The site offers a limited level of access for those who agree to register, where previously all WWD.com content was available only to paid subscribers.
The site has been rebuilt to make it faster and more reliable, said Benkoil. Its search function has also been improved.
According to Benkoil, WWD.com’s new architecture gives more options to advertisers who want to engage in “affinity targeting.” Advertisers will be able to target their messages by content area and time of day, while also providing better tracking data.
WWD.com’s subscription base has grown 44 percent since December 2003, according to Fairchild Publications Inc. figures. WWD is a unit of Fairchild.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia