NEW YORK — Women’s Wear Daily’s Web site has been given an upgrade.
WWD.com now features an improved appearance and is easier to use, following its first major redesign in two years.
“What we’ve done is enhanced the site to make it easier to use and more attractive,” said Dorian Benkoil, general manager of Fairchild Internet. “A lot of that is visible, and a lot is not.”
Visitors to the site will notice greater use of color and images. New blurbs on the home page allow readers to preview an article before clicking on it. Also, a navigation bar has been added along the top of the page that allows users to go directly to 10 sections, including fashion, retail, accessories and textiles.
The new WWD.com will also include Web-only content, beginning with a “People” section that will track executive moves across a range of industries. Future Web-only offerings are expected to include event listings and Q&As with industry figures.
The site will also feature breaking news.
The site offers a limited level of access for those who agree to register, where previously all WWD.com content was available only to paid subscribers.
The site has been rebuilt to make it faster and more reliable, said Benkoil. Its search function has also been improved.
According to Benkoil, WWD.com’s new architecture gives more options to advertisers who want to engage in “affinity targeting.” Advertisers will be able to target their messages by content area and time of day, while also providing better tracking data.
WWD.com’s subscription base has grown 44 percent since December 2003, according to Fairchild Publications Inc. figures. WWD is a unit of Fairchild.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast