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WWD Relaunches Web Site

NEW YORK — Women’s Wear Daily’s Web site has been given an upgrade. <BR><BR>WWD.com now features an improved appearance and is easier to use, following its first major redesign in two years. <BR><BR>“What we’ve done is...

NEW YORK — Women’s Wear Daily’s Web site has been given an upgrade.

WWD.com now features an improved appearance and is easier to use, following its first major redesign in two years.

“What we’ve done is enhanced the site to make it easier to use and more attractive,” said Dorian Benkoil, general manager of Fairchild Internet. “A lot of that is visible, and a lot is not.”

Visitors to the site will notice greater use of color and images. New blurbs on the home page allow readers to preview an article before clicking on it. Also, a navigation bar has been added along the top of the page that allows users to go directly to 10 sections, including fashion, retail, accessories and textiles.

The new WWD.com will also include Web-only content, beginning with a “People” section that will track executive moves across a range of industries. Future Web-only offerings are expected to include event listings and Q&As with industry figures.

The site will also feature breaking news.

The site offers a limited level of access for those who agree to register, where previously all WWD.com content was available only to paid subscribers. 

The site has been rebuilt to make it faster and more reliable, said Benkoil. Its search function has also been improved.

According to Benkoil, WWD.com’s new architecture gives more options to advertisers who want to engage in “affinity targeting.” Advertisers will be able to target their messages by content area and time of day, while also providing better tracking data.

WWD.com’s subscription base has grown 44 percent since December 2003, according to Fairchild Publications Inc. figures. WWD is a unit of Fairchild.