By  on March 30, 2009

Two consulting firms, The Yacobian Group LLC and Marvin Traub Associates, have formed a strategic partnership to roll out Yacobian’s “customer interaction management operating system” to retailers.

The system, known as CIMS, is geared to help retailers increase the number and size of transactions from existing customer traffic. It includes software that measures traffic and customer experience through a metric that TYG calls return-on-visits, and provides tools for management and associates to better staff the selling floors, improve labor performance and engage customers.

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