Sock it to Me


Sock It to Me Expands Assortment

The Portland-based innerwear brand has carved out a niche for itself with funky socks and a can-do ethos.

clock March 16, 2018Aria Hughes

Beach Bunny


Chanel Iman, Shanina Shaik Lend Point of View to Beach Bunny

The models have each designed limited-edition capsules for the swimsuit brand, set for release in May.

clock March 12, 2018Kari Hamanaka

CurveNY Fall 2018 Trade Show


Intimate Apparel Brands Target Bigger Market at CurveNY

Whether extending sizes or creating multiuse pieces that could second as ready-to-wear, the innerwear industry is focused on broadening its assortments.

clock March 7, 2018Aria Hughes

Jockey Retro Stripe collection.


Jockey Introduces Retro Stripe Collection With Influencer Campaign

The underwear and apparel brand is looking to its heritage for its newest assortment and relying on Instagram influencers to promote the new collection.

clock March 2, 2018Aria Hughes

Nearly Nude


Nearly Nudes Relaunches on the Home Shopping Network

The shapewear brand, which was acquired by Delta Galil in 2010, is going to now be distributed via the Home Shopping Network.

clock March 1, 2018Aria Hughes

Komar's Jersey City, N.J., headquarters.


Komar Partners With Dreamwave on Carole Hochman Swimwear

The Jersey City, N.J.-based company has signed a licensing agreement with Dreamwave to design, manufacture and distribute a Carole Hochman swim collection.

clock February 2, 2018Aria Hughes

At the Salon International de la Lingerie and Interfilière


Consumer Focus Takes Hold at SIL

Heritage lingerie brands are moving away from a discourse based on seduction in order to better target today’s consumers.

clock January 30, 2018Alex Wynne

AerieReal Role Models


Aly Raisman, Yara Shahidi and Rachel Platten Named #AerieReal Role Models

These women, along with current Role Model Iskra Lawrence, will design product and appear in Aerie’s spring 2018 campaign.

clock January 25, 2018Aria Hughes



Former Fashion Editors’ Sleepwear Line Sets Up Shop in the U.S.

Sleeper, a contemporary pajama brand, has moved its sales and business development team to New York.

clock January 19, 2018Aria Hughes



L.A. Intimates Brand Kent Looks to Growth

The organic silk intimates brand is pushing into larger retailers via pop-ins at places such as Galeries Lafayette and Hudson’s Bay Co.

clock January 18, 2018Kari Hamanaka

Kassatex Piu


Più Collaborates With Kassatex

The Parisian sleep and loungewear brand has partnered with Kassatex on a capsule collection of pajamas.

clock December 21, 2017Aria Hughes

La Perla Spring 2018


Fosun Set on Buying La Perla

The investment company has agreed to complete an exclusive due diligence of the Italian lingerie firm with parent company Pacific Global Management for a period of 30 business days.

clock December 19, 2017Luisa Zargani

Happy Socks headquarters


Happy Socks Opens New York Flagship

After operating a licensed store ran by United Legwear, Happy Socks is opening its first fully owned New York City store.

clock December 19, 2017Aria Hughes

Anine Bing campaign.


Anine Bing Revamps Lingerie Collection

The line has doubled in size and will cater to more body types.

clock December 5, 2017Aria Hughes

An ad from Aubade's fall 2018 campaign


Aubade Wants Consumers to Talk Back

The French lingerie brand is rolling out a new communication campaign in time for its 60th anniversary.

clock November 28, 2017Alex Wynne

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Today's Must Read

The Nordstrom logo is displayed above the post where it trades on the floor of the New York Stock Exchange, . Nordstrom slashed its annual projections and said a key measure of sales fell for the first time in almost seven yearsFinancial Markets Wall Street Nordstrom, New York, USA


Nordstrom Talks Break Down, Next Move Unclear

clock March 21, 2018Evan Clark

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