Jockey Seamfree Air True To You


Jockey Courts Younger Customer

The innerwear brand is making product to appease Millennials and Generation X.

clock August 4, 2017Aria Hughes

Panache Find Your Fit campaign.


Panache Introduces ‘Find Your Fit’ Campaign

The intimate apparel brand documents women being fitted in the correct size bra for its new campaign.

clock August 2, 2017Aria Hughes

Sofia Vergara


Sofia Vergara to Launch Underwear Subscription Service

The actress has teamed up with entrepreneur Renata Black on EBY, which will donate a portion of its sales to underprivileged women.

clock August 1, 2017Aria Hughes

Looks from Bench/Body.


Bench/Body Seeking a Foothold in U.S.

The brand is the largest underwear label in the Philippines.

clock July 14, 2017Jean E. Palmieri

Mode City and Interfilière Intimate Apparel Trade Shows in Paris


Lingerie and Beachwear Market in Upbeat Mood for Mode City

The Paris lingerie and beachwear show saw its first uptick in visitor numbers since 2011.

clock July 14, 2017Alex Wynne

The 40th anniversary edition of the Champion Absolute Sport Bra.


Champion Celebrates 40th Anniversary of the Jogbra

The first iteration was created by stitching two upside down jock straps together.

clock July 3, 2017Jean E. Palmieri

Komar's Jersey City headquarters.


Komar Acquires BedHead Pajamas

The California sleepwear brand will continue to be made in the U.S.

clock June 30, 2017Aria Hughes

Jockey Outdoor


Jockey Introduces Outdoor Sport Collection for Men

The brand is betting big on the outdoors category.

clock June 23, 2017Aria Hughes

Harper Wilde


Harper Wilde Aims to Simplify the Bra Shopping Experience

Jenna Kerner and Jane Fisher, Wharton graduates who cofounded the start-up, want to disrupt the intimate apparel industry.

clock June 23, 2017Aria Hughes

Nancy Ganz 'Lingerie with Benefits' collection.


Nancy Ganz Shapewear to Relaunch Globally

After a refresh by its Australian and New Zealand distributor, the brand is being relaunched in the U.K., U.S. and Europe.

clock June 15, 2017Patty Huntington

Elie Tahari ad.


Elie Tahari Partners With IHL Group to Produce Sleepwear and Intimates

The brand has signed a licensing agreement with IHL Group to manufacture and distribute women’s, men’s and children’s innerwear.

clock June 14, 2017Aria Hughes



Swim by Chuck Handy Relaunches as Siloett

Marcus Lemonis of CNBC’s “The Profit” helped re-brand and rebuild the once-fledgling swimwear business.

clock June 12, 2017Aria Hughes

The Everyday Bustier from Evelyn and Bobbie.


Evelyn & Bobbie Wants to Reinvent the Bra

Bree McKeen, the chief executive officer, has new ideas about bra design and hired a former Nike designer to help build her brand.

clock June 7, 2017Aria Hughes

Eberjey pop up southampton


Eberjey to Open New York Store

The Miami-based swim, sleepwear and intimate apparel company is expanding its brick-and-mortar presence.

clock June 5, 2017Aria Hughes

A look from Splendid's active line.


Splendid to Launch Sleep and Active Lines

Delta Galil is expanding Splendid’s assortment and focusing on loungewear across its portfolio of brands.

clock May 22, 2017Aria Hughes

Load More Arrow


Today's Must Read

Jonathan Saunders and Diane von Furstenberg at the CFDA Fashion Awards after party


Jonathan Saunders Resigns as Chief Creative Officer of DVF

clock December 15, 2017Joelle Diderich

Social Studies