Bridget Foley's Diary: Fall 2018: A Look Back

clock 22hBridget Foley


How Ulta Is Resetting the Mass Beauty Shopping Experience

clock March 23, 2018Ellen Thomas


Tory Burch, Tresalia Tap Banks

clock March 23, 2018Evan Clark


Jockey Seamfree Air True To You


Mark Fedyk Named President and COO at Jockey

Fedyk will succeed Robert Nolan, who is retiring.

clock November 15, 2017Aria Hughes

Some new visuals for Chantelle Lingerie brands


EXCLUSIVE: Groupe Chantelle Reboots With New Store Concept

The French lingerie company will sell all of its brands under one roof.

clock November 15, 2017Mimosa Spencer

An Aéropostale store front.


IHL Group to Produce and Distribute Aéropostale Intimates

The teen retailer will distribute its intimates outside of its own stores for the first time.

clock November 13, 2017Aria Hughes



Hanro to Open Beverly Hills Store

This will be the Swiss brand’s second U.S. store.

clock November 13, 2017Aria Hughes

Dita Von Teese 2016 Femmy Awards


The Underfashion Club Reveals Honorees for the 2018 Femmy Awards

The nonprofit intimate apparel organization will recognize Target, Komar Intimates, Texco Hook & Eye Tape Ltd., PVH Corp. and Diamond Jubilee.

clock November 13, 2017Aria Hughes



Soma Creates New Store Prototype

The first redesigned store is located at Polaris Fashion Place in Columbus, Ohio.

clock November 13, 2017Aria Hughes



Yummie Re-brands

Heather Thomson is no longer associated with the shapewear company, which has a new look and a streamlined assortment.

clock October 19, 2017Aria Hughes

Stance INtimate Apparel Lauren Wasser


Stance Introduces Intimate Apparel

The women’s line takes cues from streetwear and performance.

clock October 16, 2017Aria Hughes

Irina Shayk in Intimissimi #insideandout campaign.


Intimissimi Features Fully Clothed Subjects in New Lingerie Campaign

Mario Testino shot Dakota Johnson, Irina Shayk, Ana Ivanovic and Ella Mills for the Italian brand’s #INSIDEANDOUT marketing initiative.

clock September 14, 2017Aria Hughes

Thinx Organic Cotton Underwear


Thinx Moves Into Cotton

The innerwear brand has introduced a line of period-proof, organic cotton underwear.

clock September 7, 2017Aria Hughes

Happy Socks Hysteria


Happy Socks Goes After Women

The Swedish sock brand has introduced Hysteria, a fashion-forward line that will target Millennial women.

clock August 28, 2017Aria Hughes

CurveNY trade show at Jacob Javits Center.


Intimate Apparel Brands Focus on Innerwear as Outerwear

Multifunctional innerwear was the prevailing trend at the Curve New York trade show.

clock August 11, 2017Aria Hughes

HyperFocal: 0


Paramour by Felina Introduces Nursing Bras

The intimate apparel brand, which caters to curvy women, is making its first foray into the category.

clock August 7, 2017Aria Hughes

Jockey Seamfree Air True To You


Jockey Courts Younger Customer

The innerwear brand is making product to appease Millennials and Generation X.

clock August 4, 2017Aria Hughes

Panache Find Your Fit campaign.


Panache Introduces ‘Find Your Fit’ Campaign

The intimate apparel brand documents women being fitted in the correct size bra for its new campaign.

clock August 2, 2017Aria Hughes

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