The collaboration aims to capture the spirit and lives of Rio de Janeiro denizens.
The deal is for the Perry Ellis Portfolio collection and will launch for fall.
A guide to the Tuscan city at its best.
The men’s wear brand has invested its advertising dollars into a multipronged deal with the music web site and the rapper.
The company has operated a store in the mall for nearly 30 years.
It’s the second licensing deal signed this month by the house, as part of its mission to reposition itself as a lifestyle brand.
Heron Preston and Virgil Abloh of Off-White recently hosted an event at Moscow boutique KM20.
The collections will enter selected stores in Europe from September.
The brand has teamed up with blogger Clubstr on a sweepstakes for customers.