PARIS — He might have sold his fashion label nearly a decade ago, but that’s not stopping Nino Cerruti from pulling up a chair in Miami — literally.
The designer said he would unveil a new Cerruti Baleri design store Dec. 1 at 4141 Northeast Second Avenue, in the Florida city’s design district. The opening will coincide with the Design Miami fair, which runs Dec. 1 to 5.
This story first appeared in the November 24, 2009 issue of WWD. Subscribe Today.
“There is a great potential for furniture design today,” said Cerruti, chief executive officer of the family-operated textile mill Lanificio F.lli Cerruti, which purchased Italian furniture design company Baleri in 2004. “Furniture is just starting to enter the daily attention of a large number of people. There is a more intellectual approach.”
After being renamed Cerruti Baleri earlier this year, the family-run firm combines more than a century’s worth of textile manufacturing know-how, fashion design and the craft of furniture design.
“There is a similar dialogue,” Cerruti explained. “In fashion, the dialogue is between the person and the clothes, whereas in design, the dialogue has three partners: the person, the furniture and the space in which surrounds it.”
The zigzagging shop is located inside the 25,000-square-foot 4141 Design complex, which boasts European furniture manufacturers including Driade, Vitra and Droog. The new unit is Cerruti Baleri’s second stand-alone shop after the Milan flagship.
Earlier this year, Cerruti Baleri tapped New York-based designer Jeff Miller to design three products under the Cerruti Baleri label, including Bloom, a blossoming coat rack, and Frantino, a variation of the long wooden tables found in a monastery, which will be on display at the store.
Other designers include Xavier Lust, who modeled a sofa after a sumo wrestler and upholstered it in Lanificio Cerruti tweed.