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SIMPLY RED: New luxury magazine Exhibition has a singular intent. That’s to cover one particular object or product — often considered commonplace — in-depth in its single issue out yearly. The theme is lipstick for its first edition, due to launch exclusively in Paris’ Colette starting around Jan. 10 — in time for the couture season. “The lipstick is a commercial object yet full of symbols and symbolism. It is iconic, timeless, intimate and generates plenty of fantasies,” reasons Exhibition editor in chief Jean-Christophe Husson. Coverage in the initial 140-page, large-format issue includes pastry chef Pierre Hermé concocting goodies that re-create iconic couture lipstick reds by Chanel, Givenchy and Christian Dior. Makeup artists Tom Pecheux, Nicolas Degennes and Ellis Faas applied their preferred lipstick reds on whole pages. And Ben Hassett photographed actress Kelly Brook coated with lipstick body paint. Other contributors include Richard Burbridge, Solve Sundsbo and Willy Vanderperre.
This story first appeared in the December 15, 2010 issue of WWD. Subscribe Today.
Exhibition’s debut print run is 5,000 copies, each to be sold for 20 euros, or $27 at current exchange. There is no advertising in the first issue. The magazine is published and owned by a private investor whose name was not revealed. Its staff also includes creative directors Edwin Sberro and Gael Hugo, plus editor at large Boris Ovini. Starting on Jan. 25, Exhibition will be carried on international newsstands.
— Jennifer Weil
BIG CATCH: Tina Brown has poached yet another longtime staffer from The Washington Post. Robin Givhan, the 2006 Pulitzer Prize criticism winner and fashion editor for the newspaper, is joining Newsweek and The Daily Beast as special correspondent, style and culture. “I obviously didn’t make the decision to leave quickly or without a lot of soul-searching,” Givhan told WWD. “I’ve been a sniffling, blubbering wreck for the last few days. The Post has been an unbelievable place to work. But I think it was time for me to have a new adventure, and Tina’s vision of what Newsweek can be is incredibly enticing and, I think, spot-on.”
Brown stated how pleased she was that “Robin Givhan is bringing her stylish pen, reportorial rigueur and keen cultural insight to Newsweek and The Daily Beast. It will be wonderful to work with her.” In mid-October it was revealed that Howard Kurtz would leave the Post and his longtime position as media and investigative reporter to become Washington bureau chief for The Daily Beast. Givhan will also be based in DC.
Givhan has worked at the Post for 15 years. In 2009, she began covering Michelle Obama and the White House and her book, “Michelle: Her First Year as First Lady” was published in conjunction with the Post earlier this year.
— Amy Wicks
IT’S A DIGITAL AGE: Fashion public relations and production agency KCD today launches a digital division. Keith Baptista, senior vice president, production, and Rachna Shah, svp, public relations, have been named managing directors of the new group, and Danielle McGrory, former marketing manager at Intermix, has been named digital p.r. director. “Digital brands are looking for access to the fashion industry, especially with events,” said Shah. “We’re going to help with creating the content for these events, as well as increase digital visibility for fashion brands.”
KCD has been working with clients in the digital arena for some time, but the formation of the division and appointments of Shah and Baptista mark the firm’s commitment to the sector. Past projects include pairing Karl Lagerfeld with Apple to introduce the video iPod to the fashion world, the Bottega Veneta Web site launch and working with Chanel to do a digital graffiti wall outside its SoHo store in New York. Shah said that in addition to forming the digital division, KCD is relaunching its Web site today.
BEETLE JUICE: Karl Lagerfeld, an avid photographer and now filmmaker, found himself on the other side of the camera last week when he flew to Berlin to star in a Volkswagen commercial. The humorous 30-second spots, to promote special-edition models under the Style banner, are slated to break Dec. 22 in Germany. Matthias Becker, Volkswagen’s marketing director for Germany, said Lagerfeld took to acting like paparazzi to Paris Hilton. Becker was coy about the plot, not wanting to spoil the irony at the crux of the jokes, but said Lagerfeld plays himself, photographing the cars and musing aloud. “It’s a mix between coolness and iconic style, like Karl himself,” he said. Directed by Johan Renck, the Swedish talent behind music videos for Madonna and Robbie Williams, the commercials — along with a print campaign — are slated to run through the first quarter of next year.
— Miles Socha