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PRODUCT PLACEMENT: The silhouette of Chanel No.5’s iconic bottle — made from 1,200 hand-assembled sequins — will decorate the exterior of Paris’ Musée d’Orsay from Jan. 6 to 28. The massive flacon’s image will cover 2,890 square feet of the museum’s exterior, which runs along the Seine river.
This story first appeared in the December 28, 2010 issue of WWD. Subscribe Today.
PARTY ON: During the upcoming men’s fashion week in Milan, Fendi will bring its Fendi O’ club night to the city for the first time. The party, taking place on Jan. 17 at Spazio Fendi, will feature the live performance of Canadian electro-pop trio Dragonette and Paris-based house music DJ and producer Martin Solveig. During the night, the Roman fashion house will unveil its spring campaign and will launch the first Fendi O’ music compilation.
BUCKLER BOOM: Men’s wear label Buckler is going into the New Year in expansion mode. The New York-based company will open its fifth store in February on a hip stretch of Venice, Calif. The 1,200-square foot shop is located at 1312 Abbot Kinney Blvd. and joins Buckler’s two existing retail stores in New York and one each in Toronto and London. “Our own retail stores have been the strongest part of our business so we’re investing in that area,” said designer Andrew Buckler. Additionally, the company launched an e-commerce site in November and this spring will debut a new sunglasses range produced in Italy.
BRAZIL BLUES: Fernanda Motta has launched a co-branded women’s denim line with Brazilian jeansmaker John John, which will be in stores this spring. The company is targeting the designs, which bear the Fernanda Motta [Hearts] John John label, at U.S. stores only. The core John John brand, founded by João Foltran, is based in Tietê, Brazil, and is currently only available in its home country. “I have been modeling for over 10 years now and always have ideas for clothes and insights,” said Motta, who appears in the current John John advertising campaign in Brazil. She is best known for hosting the television show “Brazil’s Next Top Model” and for her appearances in the Sports Illustrated swimsuit issue. There are 25 styles in the initial Fernanda Motta [Hearts] John John collection, including jeans and shorts, with average retail prices of about $150.