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SEAFOLLY TAPS HORST: Seafolly, the best-known swimwear brand in Australia, will be launching an ad campaign with Dutch model Marloes Horst. The campaign, which breaks July 1 in Australia to be followed by The Netherlands, France, South Africa, Canada, the U.K., Germany and the U.S., was photographed in the Maldives. Campaign themes will range from pinup girl bombshell to minimalist warrior. Marloes, who will serve as the swimwear brand’s first international ambassador, is known in fashion circles as a runway model for Prada, Chanel and Mulberry, as well as for her work in the Pirelli calendar with Terry Richardson. Seafolly’s past native Australian ambassadors have included Miranda Kerr and Jess Hart.
The new campaign is part of an international expansion plan for the Sydney-based company, which opened its first international flagship in Singapore in June on premier shopping strip Orchard Road. The swimwear brand plans to expand in the U.S. and U.K. markets later this year.
BIRTHDAY EXCLUSIVE: Piazza Sempione will celebrate its 20th anniversary with a one-off capsule collection for spring 2012, designed by Tommaso Aquilano and Roberto Rimondi, who currently design Fay and their own label, Aquilano.Rimondi.
According to sources, the duo, formerly the creative directors of Gianfranco Ferré and 6267, nurture a particular esteem for the Piazza Sempione brand, which led to them reinterpreting the house’s building blocks, notably tailored staples fashioned with double-layer fabrics and a flat-front slim pant, at times cropped, in double stretch wools and cottons. Piazza Sempione is expected to unveil the capsule line today, and the collection will debut during Milan Fashion Week in September.
BARNEYS UPGRADES: Barneys New York promoted Molly Nutter to vice president and divisional merchandise manager of Co-op. She succeeds Terence Bogan, who this month joined Urban Outfitters as general merchandise manager of women’s. Nutter will handle brands such as Isabel Marant, Vince and Olivier Theyskens for Theory. Prior to her new role, she spent seven years as vice president and dmm of designer sportswear and lingerie. In addition, Barneys said Jennifer Sunwoo, senior vice president and dmm of designer, will assume responsibility for sportswear such as The Row and L’Wren Scott, and the Barneys New York collection and lingerie, in addition to her role overseeing women’s designer clothing.
FEED THE WORLD: Clarins is teaming up with Lauren Bush and her Feed charity to, as Groupe Clarins chairman Christian Courtin-Clarins puts it, do “good with purchase.” Beginning in July exclusively at Nordstrom, the beauty brand will sell a bag emblazoned Feed 15 — the number signifies the number of children fed by the United Nations World Food Programme with the purchase of each bag. Each $30 kit will include a body lotion, hand cream and lip gloss. “Not only will this project raise funds for Feed, it will also raise awareness for the cause, which is also very important,” said Bush during an interview at Clarins’ Manhattan headquarters on Tuesday.
Clarins is hoping to feed at least one million children in two years through sales of its products, said Courtin-Clarins, noting that the next project from the collaboration will be a Feed 25 bag for Bloomingdale’s in October.