Click to Skip Ad
Closing in...

Droll Play

“You Can Survive an Atomic Attack!...” “The Night They Prevented Champagne” and “The Grapes of Ralph” are among WWD's amusing headlines through the years.

View Slideshow
Appeared In
Special Issue
WWD 100 issue 11/01/2010

If it happened, Women’s Wear Daily was there. But the paper covered more than just the big-picture stuff.


This story first appeared in the November 1, 2010 issue of WWD.  Subscribe Today.

Here, some of its more unusual and amusing headlines over the years.


January 3, 1918: “Why Not Camouflage the ‘Stouts’”


October 10, 1923: “Vogue for ‘Mah Jongg’ Stimulates Demand for Smoking Suits of Oriental Nature”


June 2, 1922: “‘Blue Laws’ for Flappers”


November 18, 1922: “The ‘Mite’ Before Christmas”


June 3, 1926: “As Furs Go, So Goes the Nation”


November 29, 1926: “Sports Clothes Held Clothes of Laziness”


August 4, 1927: “Buyers Quick to Recognize ‘Bootlegger’ Model at Worth’s”

August 26, 1930: “Continuance of Sunburn Vogue on Riviera Brings Deeper Dècolletage Into
Continental Flavor”


May 19, 1931: “If Women Want to Swoon, Style Won’t Sway ’Em”


February 9, 1933: “Mannish, Indeed, Is the Last Word, If You’re a Feminine Type”


January 4, 1935: “Cupid Hard at Work at Hat Plant”


February 12, 1935: “Garment Men Turn Connoisseurs of Horse Flesh With Varying Success”


June 7, 1940: “Anklets Give Index to Scholastic Ability”


October 9, 1940: “Where There’s Smoke, There’s the Fire of Schiaparelli Ire”


January 1, 1941: “She Pelted the Matador With Colorful Panties”


October 4, 1941: “Knitted Underwear: Clever Christmas Gifts for Convalescents”


December 18, 1941: “What Will She Wear at Her Air-Raid Debut?”


April 11, 1947: “Hollywood Experts Cry Out for More Sparing Use of Makeup”


May 10, 1950: “Cushioned Seats in TV Pantie”


December 26, 1950: “You Can Survive an Atomic Attack!…”


March 15, 1951: “Corset Fitters Go to College”


February 10, 1953: “Fat Ladies? No, Say Not Slender”


December 4, 1953: “Fanfare for Lip Fashion


March 2, 1954: “South Pacific Bomb Tests Due to Include 360 Fabrics”

November 21, 1957: “100 Shoplifters Bagged by a Two-Way Mirror”


February 4, 1964: “Paris: Yves of the Revolution”


September 10, 1965: “How I Learned to Stop Worrying and Edit a Magazine”


September 12, 1969: “Magna Cum Lauder”


March 11, 1970: “Longuette…It’s an Attitude”

September 24, 1970: “Bra Doffing: The Reasons”


November 20, 1970: “Are Wigs a Sexual Threat?”


October 2, 1970: “SA Goes to Pot”


February 13, 1978: “Halston Sees Flying Saucers”


May 26, 1978: “Why All the Bali-Hoo?”


March 28, 1980: “The Agony and the Ecstasy”


June 20, 1980: “Going for Brooke”


March 5, 1981: “Sommeliers Aren’t Dying on Vine”


July 2, 1981: “The Nylon Filament Search: Thin Is In”


June 21, 1983: “Love-’em and Leaf-’em…”

September 8, 1987: “How Short Is Short Is the Clue Execs Will Try to Unearth”


July 22, 1988: “Calvin’s Image Evolves From Leer to Eternity”


March 13, 1992: “La Dolce Vita and the Top Gabbana”


May 5, 1992: “Parka Avenue”


December 16, 1993: “The Night They Prevented Champagne”

March 8, 1996: “Eggplant Milanese”


January 9, 1997: “Night of the Living Deb”


November 7, 1997: “Smock It to Me”


March 16, 1998: “Gamming It Up With William Ivey Long”


February 10, 2003: “Attack of the Killer Bs”


March 31, 2003: “Sheer Makers Fight the Snags”

November 7, 2006: “Gauls Gone Wild”


December 16, 2004: “Seam Stress”

December 21, 2005: “The Strike That Could Kill Christmas”


October 22, 2007: “Genghis Karl”


April 16, 2008: “Vest in Show”


September 18, 2008: “Of Human Bandage”


March 13, 2009: “Yes, We Can-Can”


September 18, 2009: “The Grapes of Ralph”


April 19, 2010: “A Pall Over the Malls”

September 30, 2010: “Put a Shirt On”

View Slideshow
load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
blog comments powered by Disqus