FashionCenterDallas will spotlight prom and special occasion dressing in a new “mini-market” Aug. 11 to 13 that precedes the main holiday and resort fashion and accessories market scheduled for Aug. 14 to 17.
Robbin Wells, executive vice president of leasing, said response from exhibitors eager to participate in this debut event has been encouraging.
This story first appeared in the July 31, 2008 issue of WWD. Subscribe Today.
“Buyers will benefit from a strong selection of lines and the ease of working an exclusive prom and special occasion event in their territory,” she said.
Prom lines will be exhibited in booths in the Expo 1 room on the first floor of the World Trade Center, which houses FCD, and upstairs in 20 to 25 permanent fashion showrooms on the 14th and 15th floors.
Featured labels will include Alyce Designs, Flirt by Maggie Sotero, Jovani, Mori Lee, Nicole Bakti, Niteline, Riva, Sue Wong, Tadashi, Tiffany Designs, Atelier Aluyce, Juan Carlos Pinera and Robin Jordan.
Several runway shows will highlight the holiday and resort fashion market beginning Aug. 14. They will be held Friday and Saturday at noon and 1 p.m. in the Kim Dawson Runway Café on the 14th floor. In addition, the mart will host a “Fashion Attack” cocktail party at 5 p.m. on Friday followed by a fashion show at 6 p.m. at the Kim Dawson Runway Café.
Lines new to the building this season include Abi Ferrin at Fortune Denim; April Cornell/Cornell Trading at Deanne Wilde; Beyond Yoga at Susanne Taylor & Associates; C. Luce and Fidelity Denim at Colletta; Jenny Han at Ritz Group; Members Only at The Newell Group; Robin Jordan at Ferrell & Kramer; Veronica M. and Fluxus at Leon & Associates; Totara at Martha Foster; Handbags by “O” by Oscar de la Renta, and Via Spiga at Rosanne Saginaw & Associates.
The show features six floors of men’s, women’s and children’s fashions plus Western looks and equipment.