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The Queen line, which launches on HSN this August, is not inspired by the head of the British monarchy, but instead is designed by a different, much-admired Hollywood royal — Queen Latifah.
The actress and singer is jumping into fashion with a lifestyle brand that encompasses everything from apparel — sweaters, jeans, leggings and T-shirts — to handbags and even clip-on hair extensions. This is Queen Latifah’s first-ever fashion line, and in an exclusive interview, she couldn’t conceal her enthusiasm for the project, which had its origins in a meeting with HSN Inc.’s Mindy Grossman.
“After meeting Mindy, we found we had a similar outlook on the things we wanted to do — a brand that I felt I could wear wherever I wanted to go, with pieces that can mix and match,” Queen Latifah said, adding she wanted to offer “something that really represented the women who I have represented through the years — uplifting, feeling good, feeling sexy, positive and servicing HSN’s audience.”
Just don’t call it plus-size.
“The truth is, we all would like to wear the same clothes. We all want to wear beautiful, fly clothes no matter what size you are, and so for me it was important to match with a company that understood and respected that ideal,” she said.
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