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They Are Wearing: East London

Away from the city’s stiffness and the West Side’s luxurious bonanza, East Londoners prove that bad boys grow up, and that unconventional can mean elegant.

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Away from the city’s stiffness and the West Side’s luxurious bonanza, East Londoners prove that bad boys grow up, and that unconventional can mean elegant.

Masters in layering, they face the British weather’s changeable conditions with quirky, self-confident looks, from deconstructed suits to traditional Japanese outfits with an urban vibe.

This story first appeared in the June 18, 2012 issue of WWD.  Subscribe Today.

 

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