WWD@100: Remarkable Moments 31-40

A look at some of the more memorable styles, socials, parties, designers, entrepeneurs, artists, celebrities and newsmaking events from WWD‘s 100 years of coverage.

 

 


In August 1969, revelers of the counterculture gathered at Woodstock in fashions that included bell-bottoms, caftans and lots of skin.

Emboldened by women’s liberation, women ditched their brassieres in droves in the late Sixties, and the braless look became popular.

Organized crime has played a significant role in the business of Seventh Avenue. In 1977, WWD conducted a five-month investigation on the subject.

In 1967, Ralph Lauren started selling ties out of borrowed showroom space. Now, the self-made billionaire sits atop an enormous global lifestyle empire.

The fashion industry discovered African-American culture and style in the Seventies, popularizing black models and looks like platform shoes.

Since the Sixties, WWD’s photographers have captured the well-dressed socialites who meet for a midday excuse to show off their latest fashions.

Richard Gere dresses in a sharp Giorgio Armani suit for his role as a male prostitute in American Gigolo, helping to catapult the Italian designer to fame.

Season after season, Saint Laurent treated the fashion world to his imagination, most notably his collection in April 1977, which WWD rewarded with five stars.

WWD first reported on fashion inspired by punk rock music in December 1977, a look heavy with safety pins and studs that remains fashionable today.

The Seventies saw the rise of pricy designer denim, with labels like Jordache, Gloria Vanderbilt and even Studio 54 cashing in on the trend.