Following is the event schedule for the Atlanta Apparel Market, Aug. 16 to 19, at AmericasMart.

Friday, Aug. 15:

This story first appeared in the August 7, 2008 issue of WWD.  Subscribe Today.

6 p.m.: Market Kick-Off Soiree
Experience what makes the special-occasion market special as AmericasMart unveils a new floor with more gowns for every occasion. Reception and live music. Floor 5, NW Quadrant.

Saturday, Aug. 16:

9 a.m.-6 p.m.: Designer
Dress Silent Auction
Michelle Harrison & Associates hosts a silent auction of designer dresses benefiting Children’s Healthcare of Atlanta. Meet designer Shani. Floor 9,
NW Quadrant.

2-3 p.m.: The Internet —
Friend or Foe?
Sal Macaluso, chief executive officer of eFashionCentral.com, explores how specialty stores can maximize exposure on the Internet and attract the best customers. Refreshments will be served. Floor 5,
NW Quadrant.

4 p.m.: Kid’s Co-Op Debut
AmericasMart unveils the new high-end contemporary, multiline children’s showroom with a fiesta featuring margaritas and Mexican fare. Floor 13, NW Quadrant.

6 p.m.: Style Runway Fashion Show, presented by Precious Formals and Jovani
Special-occasion designs are highlighted as next season’s prom, bridal, quinceañera and other special-occasion gowns are unveiled. Cocktail hour, 6 p.m; show, 6:30 p.m. Floor 15, Fashion Theatre.

Sunday, Aug. 17:

4 p.m.: Top 10 Ways to Thrive in a Struggling Economy
Mercedes Gonzalez, director of Global Purchasing Companies discusses how retailers can develop effective strategies to expand. Cocktail event follows. Floor 9, SE Quadrant.

5 p.m.:
NY/LA Co-Op East
Cocktails. Floor 9, SE Quadrant

5 p.m.: Lacoste Cocktail Party and Ribbon Cutting
Celebrate the opening of a permanent Lacoste showroom at AmericasMart and the brand’s 75th anniversary. Floor 12.

6 p.m.:
Chill in Style
Cocktails served in men’s
showrooms making their August Market debut. Floor 12,
NW Quadrant.

6 p.m.: Top Tier Affair
The top special occasion lines, cocktails, hors d’oeuvres and a live string quartet. Floor 10,
NW Quadrant.

6-8 p.m.:
Shop Late ’til 8
Check participating exhibitors with pink balloons for extended buying opportunities, cocktails, hors d’oeuvres and networking. Light bites and bars on Floors 1-4; late shopping on Floors 2-13.

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