Bloomingdale’s has created its own particular take on the idea of the “green room.”
The department store has taken ownership of the waiting room at the Music Box Theatre on 45th Street and transformed the space into a cozy spot for the performers and their high-profile guests to hang out before and after the performance.
But instead of green, the space is now blue, which is the signature color of the show, “Dear Evan Hansen,” which opens with previews next week.
Working with the home furnishings firm of Mitchell Williams + Bob Gold, Bloomingdale’s tapped Lisa Contreras, its store design director, to revamp the space. “It’s small and intimate and more residential” than a massive department store, she said, which was a refreshing change.
The 20-by-15-foot space features comfortable couches, cowhide ottomans, oversize pillows that mimic the stripe on the polo shirt worn in the play by the lead, Ben Platt, and graphic art pieces of Bloomingdale’s signature shopping bag, this time fashioned in blue. There’s also a Twitter mirror where guests can take photos and use the pre-loaded hashtags for their posts.
Platt also appears in promotions for the store holding the stuffed teddy bears Bloomingdale’s sells every year for charity. This year’s recipient is the Child Mind Institute. And he and the cast will be featured at the store’s holiday window unveiling on Nov. 21.
Bloomingdale’s has a long history of working with Broadway shows including Rent and Hamilton. In fact, the store featured pop-up shops for Hamilton earlier this year.
Dear Evan Hansen officially opens on Dec. 4.