For his fall campaign, Marc Jacobs has spent the past week slowly teasing out the high wattage of star power of his cast. After unveiling images with Missy Elliott, Cara Delevingne, St Vincent, Courtney Love and Marilyn Manson, he’s shared the latest shot, featuring Kendall Jenner.

Jacobs captioned the image with a lengthy explanation of his casting. “I will always remember the first time I met Kendall during castings for our Fall 2014 fashion show,” Jacobs wrote. “At the time, I knew very little about Kendall…As history now has it, her very first fashion show was for Marc Jacobs Fall 2014. Kendall has since been a part of every show along with being featured in our Spring ’15 ad campaign (also shot by David Sims). It goes without saying that Kendall has gone on to establish an incredible career for herself and every bit of it is a testament to her hard work, passion and desire.”

He praised that, “for me, it is the ability of a model to effortlessly transform into a look and character that makes her so appealing and inspiring.”

As with virtually all things relating to the Kardashian-Jenner clan, the reaction was not without naysayers — perhaps fueled by the fact that Jacobs wrote the word “supermodel” at the beginning of his post about Jenner. Apparently Stephanie Seymour isn’t the only one to find fault with this statement. “I’m sorry but Kendall repping Marc Jacobs?!” one Facebook commenter wrote. “No. Just, no. I guess the age of fashion and supermodels is gone and replaced with nothing more than reality “stars” and/or their kids. Enough.”

“Gigi and Kendall have TERRIBLE walks,” one user wrote on Instagram. “She is NOT a supermodel,” wrote another. Others jumped in to agree: “‘Supermodel’ is a bit much… she’s a plain Jane and typically dead in the eyes… just sayin… definitely NOT worth all the hype and shows she receives but fashion is a business after all and she is a publicity magnet,” said one, while another added “she is just one of the Kardashian clan no supermodel calm down.”

"KENDALL, Supermodel I will always remember the first time I met Kendall during castings for our Fall 2014 fashion show. Katie Grand invited her to come by the studio for a brief introduction before she was photographed for the model boards. At the time, I knew very little about Kendall… As history now has it, her very first fashion show was for Marc Jacobs Fall 2014. Kendall has since been a part of every show along with being featured in our Spring ’15 ad campaign (also shot by David Sims). It goes without saying that Kendall has gone on to establish an incredible career for herself and every bit of it is a testament to her hard work, passion and desire. During castings for Fall ’16, due to the enormous height of the boots we designed, we had to make certain that each girl was able to walk (and walk safely). Kendall slid those boots on and walked around the studio as if she was in a pair of running shoes: statuesque, confident and just as enthusiastic and excited to be doing the show as if it was her first one. For me, it is the ability of a model to effortlessly transform into a look and character that makes her so appealing and inspiring. Photographed by David Sims for our Fall ’16 ad as a Goth Goddess is the sweet, kind and ultimate professional, Kendall Jenner." -@themarcjacobs • Photographed by David Sims Styled by @kegrand Casting by @bitton Hair by @guidopalau Makeup by @diane.kendal Nails by @jinsoonchoi Set design by @stefanbeckman #MJFW16

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