NEW YORK — This year’s Jeffrey Fashion Cares charity event will be the biggest yet and not simply because it’s taking place at The Intrepid Sea, Air & Space Museum.

The seventh annual Jeffrey Fashion Cares on Monday evening is expected to raise a record $500,000 for Hetrick-Martin Institute, Lambda Legal defense fund, Gay Men’s Health Crisis and the Lawrence King Memorial Scholarship at the Point Foundation, said the event’s founder, retailer Jeffrey Kalinsky.

This story first appeared in the March 19, 2010 issue of WWD.  Subscribe Today.

For two years, Jeffrey Fashion Cares has been held at Espace on 42nd Street and 11th Avenue. But the event, which drew 800 people last year, outgrew its venue. “It was just too small,” said Kalinsky, noting about 1,000 people are expected on Monday.

This year’s event will kick off with a silent auction and fashion show of spring looks from designers such as Balenciaga, Bottega Veneta, Dior Homme, Dries Van Noten, Gucci, Jil Sander, Prada, Trussardi and Yves Saint Laurent. Kalinsky said 40 top male models have donated their time to walk the runway.

“Our goal each year is to make it bigger and better while keeping it true to its nature,” said Dan Rothmann, vice president of sales at D&G North America and co-chairman of the event. To find new sponsors, organizers for the first time looked outside the fashion industry. “W Hotels came on board in a big way,” Rothmann said. “Canyon Ranch Miami came on as a gold sponsor.” Other sponsors include Coach, Nordstrom, Credit Suisse, Manolo Blahnik, Gucci and Sperry.

Over the last six years, Jeffrey Fashion Cares New York has raised more than $2.5 million, with 95 percent of the proceeds going directly to the charities. The event raises awareness and funds for the lesbian, gay, bisexual and transgender community. Kalinsky also organizes an event in Atlanta, where he operates a store. Jeffrey Fashion Cares, which bowed in Atlanta in 1992, has raised more than $5 million to date.

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