It seems as though the boys are finally catching on to yoga. The growing trend — call it Broga — is picking up steam in the hot studios of New York and Los Angeles, especially among models.

More and more are slipping on the Lycra, trying on man buns and mixing in yoga with their usual CrossFit routines to get lean and check out chicks in their skimpy Lululemon. During his years of playing rugby, model Nick Youngquest picked up the practice. “I had this mentality that this is, for lack of a better word, stupid,” he admits. Now, he’s a certified teacher. Namaste, dude.

This story first appeared in the June 3, 2015 issue of WWD.  Subscribe Today.

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