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SWATCH

A new flagship for the world’s largest watchmaker has opened its doors on Via Montenapoleone. The 540-square-foot store combines Swiss and Italian elements by featuring interchangeable gray felt walls embellished with revisited Bauernmalerei decorative paintings and an image of an orange tram as a tribute to Milan, referencing the city’s staple streetcars.  

New collections are displayed on the walls and a number of wavy shelves, while a range of pieces from 1983 onward are shown in the shop’s window, exploring the brand’s history.
 
Swatch
Via Montenapoleone, 25
Monday to Sunday, from 10:00 am to 07:30 pm
Tel. +39 02 76317832
Web. swatch.com


NEXT: Van Gogh >>

VAN GOGH

The Royal Palace of Milan marks the 125th anniversary of Vincent Van Gogh’s death with the exhibit “Van Gogh. Man and the Earth.”

The exhibit features 47 works, divided into six sections (Man and the Earth, Life in the Fields, The Modern Portrait, Still-Lifes, Letters and Color, and Life). A standout on display is the renowned Self-Portrait executed by the artist looking at himself in the mirror. Realized in partnership with the Milan Expo 2015, the exhibit shares the same theme as the international event: the relationship between man and nature.
 
The Royal Palace of Milan
Piazza del Duomo, 12
Through March 8
Monday, from 2:30 pm to 7:30 pm
Tuesday, Wednesday, Friday and Sunday, from 9:30 am to 7:30 pm
Thursday and Saturday, from 9:30 am to 10:30 pm
Tickets: 12 euro ($15 at current exchange)
Tel. +39 02 54913
Web. vangoghmilano.it


NEXT: La Perla >>

LA PERLA

In the heart of the city’s fashion district, Italian luxury lingerie brand La Perla has opened its first store dedicated to men. The 1,076-square-foot unit has two windows overlooking Via Montenapoleone and carries the brand’s complete men’s underwear, loungewear, nightwear and beachwear collections. Gray marble floors and columns and blue leather seats define the interiors, conceived by architect Roberto Baciocchi.
 
La Perla
Via Manzoni, 17
Tel. +39 02 8053092
Web. laperla.com

 

NEXT: Tokyobike >>

TOKYOBIKE

Fans of cycling will be glad to know that Tokyobike has opened a flagship in Milan. The 2,153-square-foot store sells bikes and related accessories for those who prefer to leave their car at home. The focus of the brand is not speed, but rather a comfortable and easy-to-ride bike, conceived for daily life. Additionally, Tokyobike offers a corner dedicated to repair work, customization and creation of limited-edition bikes. 
 
Tokyobike
Via Plinio, 49/51
Tel. +39 02 89076140
Email. info@tokyobike.it
Web. tokyobike.it


NEXT: Moleskine >>

MOLESKINE

As simple and elegant as the brand’s iconic notebook, a Moleskine flagship has opened in the heart of Milan, near the medieval Castello Sforzesco. In addition to its core notepads, which are still the best-selling items, the store carries agendas, pens, and pieces from the accessories collection as well as myCloud bags.
 
Moleskine
Via Dante, 15A
Monday to Saturday, from 10:00 am to 8:00 pm
Tel. +39 02 89092219
Web. moleskine.com

 

NEXT: L’Oréal >>

L’ORÉAL

L’Oréal Paris has selected Milan for its first Italian store. Covering 1,076 square feet, the unit hopes to improve the consumers’ experience through the discovery of new products or the use of interactive media tools.

“L’Oréal speaks to all consumers,” said Stefania Fabiano, L’Oréal Paris’ brand director. The L’Oréal Makeup Designer Paris offers women the opportunity to come into contact with five professional makeup designers for expert advice on creating looks and improving makeup style.
 
L’Oréal
Monday to Saturday, from 09:00 am to 8:00 pm
Sunday, from 10:00 am to 8:00 pm
Galleria Passarella, 2
Tel. +39 02.37074210
Web. loreal.it

 

NEXT: Pure >>

PURE

This is the first personal training studio in a luxury Milan apartment where innovative training techniques are applied. The aim is to offer one-to-one training with international trainers who take into account the specific needs of their clients, helping them reach their top physical well-being through personalized training and an environment that differs from a regular gym.
 
Pure
Via Borgogna, 27
Email. info@purewelness.it
Web. purewelness.it


NEXT: Lovster&co >>

LOVSTER&CO

Lobster is the star of Lovster&co, a new restaurant located in via Caretto 4. The founder, Massimo Turturro, wants lobster to become part of the culinary Milan tradition, not just a dish served in five-star hotels. “It will be the most democratic lobster that Milan has ever seen,” said Turturro, who has it delivered from Maine and Canada.

The menu comprises six dishes, including unconventional ones, such as the “Surf and Turk,” which combines lobster and Irish beef. Beginning this month, the restaurant also is hosting a cooking show. The main ingredient? Lobster, of course.
 
Lovster&Co
Via Caretto, 4
Monday to Saturday, from 12:30 am to 2:30 pm, from 8:00 pm to 12:00 pm
Tel. +39 02.91676747
Email. info@lovster.it
Web. lovster.it

 

NEXT: Miss Luffy Luf >>

MISS LUFFY LUF

Miss Luffy Luf is a 100 percent Italian bakery located in the heart of Brera. The walls of the 2,700-square-foot store are painted in shades of pink, light green and dove gray for a cozy atmosphere. The bakery offers mouth-watering cakes and pastries made with top Italian ingredients, such as Bronte pistachios and Avola almonds created by Annamaria Castoldi, cake designer and co-founder. Of note is a children’s recreation room for special events.
 
Miss Luffy Luf
Via Varese, 4
Monday to Sunday, from 7:00 am to 7:30 pm
Tel. +39 0236579150

 

NEXT: G-shock Corso Como >>

G-SHOCK STORE

Everything started when a Japanese engineer decided to create a different watch — an indestructible one. After several attempts, the first G-shock was launched in 1983 and since then the brand continues to work on the project, offering timepieces that have better and better shock-absorbing capacity. Since last November, the watches of the Casio-owned brand have been available at a flagship in the Corso Como area.

“We want to offer a location that reflects G-shock spirit,” said Giuseppe Brauner, sales and marketing director of Casio Italia. To wit, at the entrance there is a rock-like sculptural element looking to drive home the idea of unbreakability.
 
G-shock Corso Como
Corso Como, 9
Monday to Saturday, from 10.30 am to 9:30 pm
Sunday, from 10:30 am to 1:30 pm, from 2:30 pm to 7:30 pm
Web. g-shock.eu.
Tel. +39 02 87250655

 

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