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The cast of the new Steven Meisel-directed ck one campaign took to London to host the U.K. leg of the MTV Push program of live music events that the brand sponsors. Alice Dellal and Pixie Geldof handled the turntables during the night, and Lara Stone, the face of Calvin Klein, played host at east London’s Village Underground club, where new artists including Alexis Jordan and Katy B performed. Ahead of the party, WWD caught up with Stone to chat about the campaign, as she had her makeup done backstage.
WWD: How are you feeling about hosting [the MTV Push event]?
Lara Stone: I’ve never done anything like this before so I’m quite nervous. But I think because it’s ck one, really it’s quite relaxed — at the end of the day it will be fine.
This story first appeared in the April 25, 2011 issue of WWD. Subscribe Today.
WWD: Did you have involvement in choosing the acts?
L.S.: No, I didn’t actually but I’m very excited to hear everybody play….I can’t lie. I like more kind of old music. They’re the future of music.
WWD: What was it like shooting the ad?
L.S.: Oh yeah, it was so much fun, I think it was such a great concept to put everybody together in this box, and you can’t see anyone filming you or taking your picture, so all your inhibitions go away.
WWD: Were you together with the whole cast when you were shooting?
L.S.: Yeah, we were there [in New York] for four days. The first day was a bit like, “Who are all these people?” you know, and now we all get along great.
WWD: Were you aware of the original ck one commercials when you were shooting the ad?
L.S.: Yeah, of course, because when I was little, 12 or 10 or something like that, I remember ck one was my first perfume, I was obsessed with it. I had to have it. I had to buy it at every shop we went to, I was like, “I want my perfume, I want more, I want more!” So it always meant so much to me, so that’s why it’s pretty crazy to be a part of that.
WWD: Do you think hosting will lead to other things outside modeling?
L.S.: I never gave it that much thought to pursue acting or anything, but I would definitely be a Bond girl if they asked me. For sure — I would make a great evil Bond girl!