COLOR OF THE YEAR: “Greenery,” described as a “zesty yellow-green shade that evokes the first days of spring, when nature’s greens revive, restore and renew,” is Pantone’s color pick for 2017.
“Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment,” stated Leatrice Eiseman, executive director of the Pantone Color Institute. “Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”
Pantone calls greenery “nature’s neutral.” It’s a hue that is billed to satisfy people today’s “innate craving to immerse themselves in the physical beauty and inherent unity of the natural world.” It’s said to reflect the greenery popping up in everything from architecture to lifestyle and urban planning.
“A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world,” Pantone said in a statement, adding it’s symbolic, as well, of the quest for personal vitality and passions.
PANTONE 15-0343 #Greenery is the PANTONE #coloroftheyear2017 selection 💚🌱 A fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew, #Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose amid a complex social and political landscape.
Greenery is called a “trans-seasonal shade” that easily can be used in many color pairings, including neutrals, brights, deeper shades, pastels, metallic, and Rose Quartz and Serenity, Pantone’s color of the year for 2016.
“These palettes easily cross over fashion, beauty, product and graphic-design applications,” according to Pantone.
As reported, in September in keeping with the see-now-buy-now undercurrent sweeping through the spring collections, Pantone switched up its seasonal forecasting by releasing its Top 10 colors in the wake of New York Fashion Week.
Leading the charge were Niagara, Primrose Yellow and Lapis Blue in the top three slots, respectively, followed by Flame and Island Paradise. Ranking sixth through tenth were Pale Dogwood, Greenery, Pink Yarrow, Kale and Hazelnut.
At the time, Eiseman said: “Obviously, that’s a really important part of where the fashion industry is headed. You have to look at things and ask would people say, ‘I love that color. I want it now.’ For us, it also plays into that whole idea of transitional seasons and offering options that are not just typical of seasons.”