Miami Dolphins running back and Kim Kardashian ex Reggie Bush is tackling the skin care industry. Bush has signed on as partner and national spokesperson for indie men’s grooming skin care line Barc.
“I’m excited to join the Barc team and help the company expand its loyal following,” said Bush. “I’m a huge fan of Barc’s skin care line and I’m looking forward to helping men discover how easy it is to experience smooth skin every day.”
Under the terms of the partnership, Bush will star in integrated print, TV and a social media campaign for the brand and serve as its official ambassador on national television outlets as well as at soon-to-be announced locations across the United States. Bush will also begin active promotions for Barc’s hero products, Bump Down and Cutting Up.
“Reggie appeals to men of all ages and demographics and is a recognized face around the world,” said Mark Pasetsky, a Barc principal. “As a partner in Barc, Reggie will be instrumental in helping drive the future growth and direction of the company, which includes the launch of four new products later this year.”