The China Now festival aims to integrate Chinese pop music with the world.
The independent music scene in Shanghai continues to grow – and is growing more global, if the lineup of the new China Now Live Music Festival is any indication.
This story first appeared in the September 4, 2008 issue of WWD. Subscribe Today.
Along with local favorites such as teen punk group Little Nature, the 10-band event includes Shanghai-based American R&B singer Lucius Clark and Japanese jazz act Yaa. While primarily rock ’n’ roll-focused, China Now runs the stylistic gamut and includes country, reggae, funk blues and bluegrass acts. The festival runs Sept. 14 to 15 in the Huaihai Park as part of the annual, official, month-long Shanghai Tourism Festival.
China Now is organized by 288 The Melting Pot, a popular live music venue in Shanghai. The flagship, located in the trendy dining and shopping neighborhood of Taikang Lu, hosts rock and folk acts nightly and is known for spotlighting up-and-coming talent. The Melting Pot has two other locations in Shanghai and one in Hong Kong. In an effort to promote the China Now Festival’s mission of making independent music in Shanghai more open to and integrated with the world, The Melting Pot also on Sept. 28 will host the Shanghai installment of the Global Battle of the Bands.