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Los Angeles is a car town, and nowhere was that more apparent than on the first night of official Oscar week parties at General Motor’s annual fashion show TEN, which featured couture-clad Oscar nominees and shiny, futuristic GM concept cars on the runway. Held amid the faux New York brownstones of the Paramount studio lot, the party teemed with the likes of Demi Moore, Ashton Kutcher, Orlando Bloom, Penélope Cruz and Jennifer Hudson.

Keeping with tradition, Rachel Zoe styled the celeb models — including Mary J. Blige, Katherine Heigl and Fall Out Boy’s Pete Wentz — as an homage to old Hollywood complete with Cathy Waterman bling, while onlookers Rumer Willis, Bruce Willis, Russell Simmons and Vincent Gallo cheered. Not everyone found it easy to transition from actress to model, though. Dressed in a Marchesa gown, Emmy Rossum remarked, “I was happy that I didn’t trip.”

Meanwhile, jewelers hit town in a big way. Graydon Carter and David and Sybil Yurman hosted a fete at Kelly Lynch and Mitch Glazer‘s Richard Neutra aerie, while at Sunset Towers, the fashion crowd convened to toast Georg Jensen’s jewelry collection, Cave. Jessica Biel couldn’t resist trying on a piece or two, but mused the rather major jewelry was a bit out of character for her. “You have to have an attitude to go with it.”

As a warm-up to Oscar’s marathon, a slew of celebs hit Berlin last week for its film festival, including Cate Blanchett, Jennifer Lopez and Antonio Banderas. Blanchett wowed the crowd in her custom-made Yves Saint Laurent gown while promoting her film “The Good German,” but response to Lopez’s “Bordertown” was less enthusiastic. Ditto for “Goodbye Bafana,” though Diane Kruger didn’t let it get her down. “I am so proud of this film,” she said, in which she plays opposite Joseph Fiennes.

This story first appeared in the February 22, 2007 issue of WWD.  Subscribe Today.

As usual, though, it was her fashion choices that garnered the most attention. She primped and posed in a plumed Alberta Ferretti gown at the premiere. And when asked how she fights the wintry temperatures while on the red carpet, she shrugged and cheekily replied, “Vanity.”

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