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The giveaway that there is a Coach party in Los Angeles is always the gaggle of dress-clad, well-accessorized lovelies buzzing about. Such was the case on Wednesday, when Reed Krakoff and company touched down in an uncharacteristically windswept city and set up shop for their annual charity shopping event and launch of Coach Beauty. Opting for the Wadsworth Theatre’s Great Lawn (past venues have included Quincy Jones’ tennis court and the rooftop of a Beverly Hills parking structure), Krakoff managed to coax out West Side types like Demi Moore, Brooke Shields (with daughter Grier in tow), Courteney Cox and David Arquette, Peggy Lipton, Ivana Milicevic and Kidada Jones. There were also a slew of agents and managers, who brought their clients such as Elisha Cuthbert, Gretchen Mol (who, like fellow guest Bridget Moynahan, is expecting) and Christina Ricci. Sanaa Lathan‘s brother Tendaji manned the turntables, causing a romper-clad Jones to break out a few hip-hop moves. “I got dance lessons from Justin Timberlake‘s choreographer for my birthday, and I’m ready for a dance-off,” she said.

Meanwhile, dressed in head-to-toe black, Moore chatted with Brazilian heartthrob Rodrigo Santoro. While she usually commands most of the attention in a crowded tent, Eva Mendes and Monet Mazur, both clad in sunny yellow, gave her a run for her money. “I am into summer. I start becoming inappropriate,” Mendes chuckled of her fashion choices. Dressed like most others in a comfy Marc by Marc Jacobs minidress and carrying a current-season Coach bag, Mandy Moore said she chose one that “is definitely big enough to hold all my crap.”

Bags were also the party favor at a little fete thrown by Mango to mark the launch of Milla Jovovich and Carmen Hawk‘s collection for the fast-fashion chain the next night in the penthouse of the Chateau Marmont. “As a flea market girl, I’m a really big fan of the line,” said Ginnifer Goodwin. “Milla definitely doesn’t design within the box.” The singer/actress/designer agreed. “Sometimes you want a cinched waist and boobs, sometimes you want a flow-y dress. Every day your mood can change, so we don’t just do one thing,” said Jovovich. But that night, there were only one of each dress on display, two of which were worn by the designers. “These are literally the first store samples,” said Hawk, “so we get dibs.”

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