WHITE NIGHT: To christen its new Paris flagship, Montblanc managed to coax a wintry atmosphere via a cascade of white lights on the boutique’s façade and a flurry of celebrity guests clad in its diamond jewelry. “You’re going to see a few fairies arrive soon,” vowed chief executive Lutz Bethge, cuing the likes of Eva Green, one of Montblanc’s ambassadors, Jacqueline Bisset and French actresses Virginie Ledoyen, Juliette Binoche, Alice Taglioni and Clotilde Courau. Green was paying a flying visit to her native Paris on a break from a movie set abroad. “I am working in Scotland at the moment, where I am shooting a film titled ‘The Last World’ with Ewan McGregor,” she said. Ledoyen is promoting her latest role in “The Army of Crime,” in which she plays the wife of an Armenian poet during the occupation of Paris during World War II. Donning a vintage silver satin dress by Yves Saint Laurent and channeling a young Marlene Dietrich, Courau is treading the stage in Paris with a poetry show where she reads verses by Jacques Prevert and Serge Gainsbourg. Bisset said she’s “goofing around” in Paris, while Binoche remained coy about her reason for wearing dark sunglasses. “The lights are dazzling,” she smiled.
Montblanc Opens New Flagship in Paris
Montblanc created a wintry atmosphere via a cascade of white lights on the new boutique’s façade and invited some sparkling personalities.
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