Monday evening Jack McCollough and Lazaro Hernandez put guests in a patriotic mood when they celebrated the launch of the 9th edition of A Magazine, which the duo curated.
The garden of the Soho Mews was decorated with tire swings (a shout out to the ailing auto industry?) and flag emblazoned pillows and waiters passed out mini BLTs, burgers and lobster rolls to revelers like Amy Greenspon, Yvonne Force Villareal, Maria Cornejo and Jen Brill. It was all in keeping with the issue’s theme “Made in the USA.”
This story first appeared in the July 16, 2009 issue of WWD. Subscribe Today.
“We were asked to do it right before the election and we knew it was going to drop around the 4th of July, so it just made sense,” explained Hernandez (Proenza Schouler is the first American design team to curate the Belgian biannual). “And last summer we drove cross country and there’s just so much unseen American art and locations.”
That said, McCollough emphasized the team’s more worldly approach to fashion.
“We don’t really call ourselves American designers,” he said. “Things are so global right now.”
The issue’s cover girl, Chloë Sevigny, was still feeling in touch with her down home roots.
“I’ve always been very patriotic and American. I mean I grew up in Connecticut and had all those preppy influences,” said Sevigny pausing to consider her very un-WASPy black leather jumpsuit. “Well, I’m independent, what could be more American than that?”