Forget celebrating man’s journey to the moon. The fashion flock took a trip back to the happenin’ Sixties on Wednesday evening at a screening of “Taking Woodstock” feting the 40th anniversary of the momentous three-day-long music festival.

Stars of the Ang Lee-directed film, including Emile Hirsch, Liev Schrieber, Demetri Martin, and Mamie Gummer, joined co-hosts like Peter Som, Erin Fetherston and Anna Sui at the Landmark Sunshine Theater for the Gilt Groupe and Quintessentially-sponsored event, which spilled over to an afterparty at the Bowery Hotel.

This story first appeared in the July 31, 2009 issue of WWD.  Subscribe Today.

In keeping with the movie¹s far out subject matter, organizers made sure the evening had some hippie flair: iconic Sixties artist Peter Max arrived on the red carpet in a vintage VW van, tie-dye clad waiters handed out cups of Ben & Jerry’s ice cream and guests were given Gerber daisies at the door.

For some, it was a truly mind-expanding experience. “Woodstock was something that I always assigned to my parents’ generation so I always thought of it as kind of elderly,” admitted Gummer, who was joined by mother Meryl Streep and sister Grace. “Until I did this movie, I didn’t realize that the people who organized it were my age. It’s weird to think your parents were your age once too.” (Gummer said her mom actually skipped out on the “three days of peace and love”, explaining, “she’s not fond of the rain.”)

Vena Cava’s Sophie Buhai, meanwhile, actually had a parent who rocked out at Woodstock. And, as a result, “I always wished our generation had gotten its s— together to do something that cool.”

Not everyone felt the same way. Though guests were encouraged to don “hippie chic, retro attire,” many still accessorized their love beads and caftans with BlackBerries and iPhones. And Som looked like the antithesis of a peacenik in a preppy khaki and blazer ensemble that he dubbed “pre-Woodstock.” “But I do have tie-dyed underwear on,” the designer said with a laugh.

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